Lipstick
Lipstick to swear by, with tips and trends all tried tested and loved by the Who What Wear team.
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100+ Tubes Later, Editors Say These Are the Best Lipsticks Money Can Buy
We swear by these 14 formulas.
By Kaitlyn McLintock
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From Denim-Blue Eyes to Dark Matte Lips: The Most Elegant-Looking Makeup Trends to Wear This Fall
The artists have spoken.
By Jamie Schneider
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I've Been Applying Red Lipstick Wrong for 15 Years—a Model and Actress Just Overhauled My Entire Routine
"A red lip has been my thing for too long to count."
By Jamie Schneider
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I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to Wear
The best staples of the season, full stop.
By Jamie Schneider
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Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Spoiler: It's not red.
By Alyssa Brascia
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My Sister Is Heading to Paris for a Month—13 French Beauty Products I'm Telling Her to Shop ASAP
Trés chic, non?
By Alyssa Brascia
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My Last Derm Appointment Had Me Sprinting to Find SPF Lip Balm—13 I've Already Added to Cart
Protect your pout.
By Alyssa Brascia
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Gabbriette Swapped Concealer Lips for the Off-Season Combo That Weirdly Works for Summer 2025
We're dying to try it.
By Alyssa Brascia
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We Test-Drove the Buzziest Drugstore Lip Stains—These Are the 17 We'd Recommend to Our Friends
Plus, they come recommended by makeup artists.
By Sarah Yang
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I Tried Amazon's Best-Selling TikTok-Viral Lip Product—Here's My Honest Review
Wait until you see the color.
By Mica Ricketts
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20 Years Later, the Coolest Brands Are Bringing Back One of the Most Iconic Y2K Beauty Trends
Be still, my beating (millennial) heart.
By Kaitlyn McLintock
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Collecting Lip Stains Is My Sport of Choice—This New French Lip Nectar Is the Chicest One I Own
It's giving Jane Birkin in the South of France.
By Kaitlyn McLintock
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Exclusive: Sabrina Carpenter Wore This Soon-to-Be-Viral Prada Lip Balm in Her "Manchild" Music Video
Remember the sneaky reference?
By Jamie Schneider
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Pink Guava, Pink Sugar, or Birthday Cake? The Most Viral Summer Fridays Balms, Ranked by Me
This one might be my all-time favorite.
By Jamie Schneider
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We're Beauty Editors—Of Course We Created a Master List of Beloved Lip Oils
These glossy options tick every box.
By Jamie Schneider
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Carrie Bradshaw (I Mean, Sarah Jessica Parker) Just Posted This TikTok-Viral Lip Product on Her IG
And just like that, I have a new lip product to buy.
By Kaitlyn McLintock
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"That Product Takes Me Right Back": Amanda Seyfried on the Mean Girls Beauty Staple She Still Swears By Today
Karen Smith era loading…
By Jamie Schneider
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I Asked the Coolest People I Know: What Makes an It-Girl Lip Balm?
Plus, 15 products truly worth their salt.
By Jamie Schneider
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Taylor Russell Is the Epitome of Baby-Doll Beauty—6 of Her Best Moments I'm Copying RN
She's taking over my makeup and hair inspo boards.
By Maya Thomas
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Beauty Editors and Celebrity MUAs Swear These 15 Lip Glosses Are the Only Ones Worth Buying RN
It's poppin'.
By Alyssa Brascia
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Inside the Brain of a WWW Beauty Editor—5 Summer Mood Boards With Endless "Add to Cart" Potential
Your warm-weather inspo awaits.
By Alyssa Brascia
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Charli XCX Wore This New Designer "Puffer Gloss" While Performing at Coachella
It's selling out fast.
By Kaitlyn McLintock
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I Never Thought This "Dated" Lip Color Could Look Cool Again—Here's Why It's So Back for 2025
Martha Stewart and Julia Fox have convinced us.
By Alyssa Brascia
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This Lip-Contouring Guide Is Essentially Your Cheat Sheet for a Fuller Pout, Sans Needles
A plumper pout has never been so painless.
By Alyssa Brascia
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I Test-Drove 5 Cult Lip Liners in 7 Days—This Is the One That Didn't Require a Single Reapplication
The winner might surprise you.
By Jamie Schneider
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I Asked 13 Editors and MUAs to Drop Their #1 Lip Combo That Always Attracts Compliments
You asked, we answered.
By Alyssa Brascia
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From Twiggy to Diana Ross, These Are the 15 Most Iconic '60s Makeup Looks
They will never go out of style.
By Kaitlyn McLintock
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Sabrina Carpenter's MUA Told Me This "Dated" Lip Trend Is Getting a Major 2025 Update
Why "chocolate frosted" lips are about to be everywhere.
By Alyssa Brascia
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No One Knows Festival Makeup Like This Iconic MUA—4 Trends She Says We'll See All Over Coachella
Grab your tickets and glitter.
By Alyssa Brascia
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Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
By Alyssa Brascia