18 New Cleansers to Immediately Level Up Your Skincare Game in 2022

Washing your face is the first—and thus, perhaps most important—step in your skincare routine. It sets the foundation for all the steps that come after it, whether you love a multi-step regimen or you jump right to moisturizer and call it a day (or night). Crucial as this step is, sometimes we need a new product to change things up; sometimes our skin goes through changes, sometimes it’s us that change—whatever the reason for the product breakup may be, we all go through it.

But don’t worry. I’m here for you in your time of skincare need. There are tons of new face cleansers that have recently launched, so I gathered them all in one place so you can find your new fave just in time for a fresh start in the New Year. From nourishing cleansing balms and oils to oil-free gel face washes, there’s a product for every single skin type and concern. Read on to see the latest in cleansers, courtesy of old-favorite brands and some up-and-comers alike.

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(Image credit: @cassandra.cadwell)

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(Image credit: @kimseidensticker)

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Freelance Contributor

Lindy Segal is a freelance writer, editor, and content strategist based in New York City. She's originally from Atlanta, but she's sorry to report she doesn't have an accent. However, she does still have her taste for carbohydrates, love of losing sports teams, and fear of driving during rush hour. She's been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at Glamour and People. Most recently, she was the women's editor at Express. These days, in addition to Who What Wear, you can see her byline at places like Harper's Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessive and a minimalist, she keeps her routine short, sweet, and effective—and she doesn't go a day without sunscreen. She's also deeply passionate about sustainability, and she strives to recommend products she truly believes are worth the investment. When she's not writing about the best and brightest beauty finds, she can usually be found hunting for vintage and secondhand treasures, attempting to find zen at a yoga class, bingeing Bon Appétit YouTube videos, or napping under her weighted blanket.