Lindy Segal

Freelance Contributor | New York, New York


Hey there! I’m Lindy Segal, a freelance writer, editor, and content strategist based in New York City. I’m originally from Atlanta, but I’m sorry to report I don’t have an accent. However, I do still have my taste for carbohydrates, love of losing sports teams, and fear of driving during rush hour. I’ve been in editorial for over eight years as a social media manager and writer covering beauty, fashion, and lifestyle at and Most recently, I was the women’s editor at Express. These days, in addition to Who What Wear, you can see my byline at places like Harper’s Bazaar, Cosmopolitan, Ipsy, and WeWork. Both a skincare obsessee and minimalist, I keep my routine short, sweet, and effective—and I don’t go a day without sunscreen. I’m also deeply passionate about sustainability, and I strive to recommend products I truly believe are worth the investment. When I’m not writing about the best and brightest beauty finds, I can usually be found hunting for vintage and secondhand treasures, attempting to find zen at a yoga class, bingeing Bon Appétit YouTube videos, or napping under my weighted blanket. I'm also the proud new owner of a library card—send me your recs!

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