Revealed: The 4 Most Googled Fashion Trends of 2018

Yep, we're also guilty of churning out plenty of "year in review" stories every December. We've already highlighted the best designer bags of 2018, our favorite celebrity outfits of the year, and our smartest purchases. But none of the walks down memory lane are quite as satisfying as learning what everyone has been googling the past 12 months—fashion voyeurism, anyone? 

Google just released its 2018 Year in Search report, which detailed the top trending searches in a variety of categories—specifically "the searches that had a high spike in traffic over a sustained period in 2018 as compared to 2017," per a press release. We, of course, zeroed in on one section in particular: fashion searches. Google revealed that "1980s fashion" was the top fashion search term this year, and we can't say we're surprised: The street style scene was full of shoulder pads, acid-wash denim, and other '80s trends.

Scroll down to learn the three other trends that made the top four. 

1. 1980s Fashion

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2. Grunge Style

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3. 1990s Fashion

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4. 2000s Fashion 

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.