This Could Be the Solution for Bad-Fitting Jeans

We may not all have the same fashion budget, access, or preferences as Khloé Kardashian, but there’s one thing we all have in common. Sometimes jeans just fit poorly. Very poorly. Like, gaping-at-the-waist, not-doing-your-figure-any-justice bad. But in the premiere collection of Kardashian’s first denim label that she created with Emma Grede, a CEO who spans the worlds of entertainment and fashion, the fit issue comes front and center. And it’s addressed with some pretty impressive technology.

We make curves look good,” Grede tells us when we ask about the corset technology found within some of the styles of jeans in the line, Good American. Kardashian confirms that they’re the first entrepreneurs to use it. And beyond this cinching effect, another standout feature of the collection is its inclusivity. While so many premium denim brands will typically run up to size 10/12, Good American ranges from 0 to 24.

Below, shop the debut designs now available on the official brand site as well as Nordstrom. Plus check out our exclusive chat with Kardashian and Grede about why Good American could finally put an end to more than one of our biggest denim gripes.

What do you think about these new denim styles? Would you take corset technology for a spin? Let us know what you think in the comments.