The Dos and Don'ts of Posting to Instagram

Posting to Instagram is at once a fashion lover's obsession and his or her worst nightmare. That may be a bit dramatic, but the social media platform can be a mysterious minefield of things you should—and shouldn't—do in order to get the most likes, followers, and so on.

To help you navigate the perilous world of Instagram, we consulted our go-to social media expert, Michael Kwolek of consultancy firm Room 214. He had some choice words of wisdom to share concerning how to craft a truly stellar Instagram feed.

Keep scrolling for his expert dos and don'ts of posting to Instagram!