According to the Fashion Set, It's Officially a Sardine Summer—35 Picks They Can't Get Enough Of

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fashion collage of the 2025 trend sardine trend including Staud clothing and bags, a sardine-print tee, sardine keychain, and influencers like Emmanuelle Koffi and Monikh Dale wearing earrings and necklaces,

(Image credit: @emmanuellek_; Shopbop; Staud; @monikh; @staud.clothing; J.Crew; Lisa Says Gah)

One look at the fashion landscape for summer 2025, and there is one whimsical trend that stands out above the rest: sardine everything. Recently, it was all about tomatoes, but now these tinned fish have taken over everything from our cupboards to our closets. I, for one, have completely embraced this, having an affinity for tinned fish and a personal connection to them since childhood.

Below, I rounded up a curated list of the best sardine-themed finds online right now, at a variety of price points ranging from Bottega Veneta to J.Crew and H&M. You'll discover everything from Staud's viral beaded bags to fun graphic tees to a variety of chic accessories. The jewelry alone is worth checking out. Thirty-five fashion people-approved sardine picks are just a scroll away.

Shop the Sardine Trend

British style influencer Monikh Dale poses for a mirror selfie in her dining room in London wearing a draped off-the-shoulder neutral top, AlighieriBlack & Gold 'The Gone Fishing' Necklace, Bottega Veneta sardine bag, black maxi skirt, and black flip-flop sandals

(Image credit: @monikh)

French influencer Emmanuelle Koffi poses wearing Mango yellow gold textured sardine fish earrings

(Image credit: @emmanuellek_)

Paige DeSorbo poses next to a stone wall wearing black cat-eye sunglasses, a white halter maxi dress bangles, and a solid brass fish-shaped Vin bag

(Image credit: @paige_desorbo)
Jennifer Camp Forbes
Jennifer Camp Forbes
Senior Shopping Editor

Jennifer Camp Forbes is a senior shopping editor at Who What Wear, where she has worked in a variety of capacities including creative director and various editor roles. She’s a well-known shopping expert that’s sought out for advice and insight on the latest trends, outfit ideas, and fashion picks thanks to her thoughtful shopping roundups. Jennifer's lifelong interest in fashion led her to intern at Harper’s Bazaar as an undergraduate. Later, while working towards her masters degree in psychological counseling at Columbia University, she founded two digital fashion publications: Le Fashion and Olsens Anonymous. The popularity of both sites grew and after graduation she decided put her plans to become a therapist aside to pursue a career in fashion.

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