I'm not going to lie: I spend an absurd amount of time perusing the pages of Amazon. I have my job to thank (or blame) for this along with having a baby. (Every parent knows what a saving grace Amazon Prime can be!) As the senior fashion market editor, it's my job to search high and low for the most desirable items from our favorite retailers, Amazon included. While the multibrand retailer can feel overwhelming, I've learned from experience that it can also be a treasure trove of affordably stylish gems if you know where to look (or what to type into the search bar).
I write about the retailer so often that today I wanted to share some of my favorite brands that I always come back to on the site. Some are great for affordable basics, others feature more trend-forward pieces (that no one would guess are from Amazon), some are brands you may have heard of before, and others are in-house brands that you never knew existed. So if you love Amazon as much as I do (but don't have hours to scroll through thousands of pages), then read on for some stylish brands to bookmark now.
1. The Drop
Exclusive to Amazon, The Drop is inspired and designed by the biggest influencers on the internet. Its collection of clothes, shoes, and accessories features trend-forward pieces alongside timeless basics that are not only affordable but also look seriously luxe. I'm particularly fond of its chic handbags.
Shop:
A chic bag that will go with everything.
A bodysuit you'll reach for on repeat.
A chic and classic cardi.
This looks way more expensive than its price tag.
2. Wild Meadown
Amazon brand Wild Meadow is my go-to for trend-forward staples and free-spirited pieces that look way more expensive than its price tags.
Shop:
How cute is this LWD?
Cutouts are trending hard this season.
Just add high-waisted jeans.
3. Hanes
When it comes to staple tees, I'll always stock up on Hanes from Amazon. They're nice quality, great-fitting, and aren't see-through (hooray!). Not too shabby for $7. I'm also loving its trending tube socks and staple tank tops (which I usually buy from the men's section).
Shop:
One of my all-time favorite white tees.
You can never have too many crew socks.
An easy and effortless tank.
4. Eimin
I'm a sucker for a really cute cropped cardigan to pair with my high-waisted jeans, leaning into that French-girl aesthetic. Little-known brand Eimin always has some of the most charming styles in every pretty color you can possibly think of.
Shop:
This is giving us French-girl vibes.
So versatile.
5. Levi's
Amazon carries a huge selection of all the coolest Levi's silhouettes, from the fashion-girl favorite Wedgie jeans to cool trucker jackets. The best part is you can order plenty of sizes to find your best fit, as it's so easy to return on Amazon Prime Wardrobe.
Shop:
These come in various cool colors.
This is still one of my favorite jackets.
Easy to dress up or down.
An editor favorite.
6. Daily Ritual
Daily Ritual is my go-to for elevated basics and luxe-looking loungewear. Its prices are decent, and every item I own is crazy comfortable.
Shop:
You can always rely on a black tank dress.
Amp it up with cool gold jewelry.
Comfortable and cool.
So easy to wear.
7. Good Threads
When I'm looking to elevate my off-duty style, I turn to Goodthreads especially for its cool and comfy sweats, tees, sweaters, and tops.
Shop:
Your next brunch outfit found.
Stock up on your basics.
You won't regret this utility jacket.
How pretty.
8. Shashi
If you love shopping at Shopbop, then you'll be happy to hear that the majority of its inventory is also sold on Amazon. I particularly gravitate toward its jewelry selection, such as Shashi and Gorjana for affordable (mostly under-$100) pieces that look seriously chic.
Shop:
Not your average hoops.
A chic finishing touch.
9. New Balance
Every cool girl is wearing New Balance sneakers right now, and Amazon's selection of styles is pretty amazing. (Retro Reeboks and Supergas are other sneaker brands I also like to scoop up at Amazon for their competitive prices and great selection.)
Shop:
I own these in two colors!
A fashion-girl favorite.
10. Amazon Essentials
When it comes to timeless and versatile basics that you'll wear time and time again, Amazon Essentials are a winner.
Shop:
A long cardi will never go amiss.
This is such nice quality.
You'll want to live in these.
11. Lark & Ro
From sleek knits to polished dresses, Lark & Ro is ideal for elevated pieces for everything from work to weekend.
Shop:
Polo knits are having a moment.
From meetings to margaritas.
Perfect for the spring/summer season.
Up Next: I Made a List of the Coolest Addordable Finds If Yoru Budget Is $50 Or Less
This post was published at an earlier date and has since been updated.
-
I've Lived in NYC, L.A., and Boston—Here's Everything I Think Is Chic for SummerShop the highly curated list.
-
The Perfect $16 Tank Top and More Zara Items I'm Texting Everyone I Know AboutElite finds.
-
The 30 Items That Will Define Style in Summer 2025Gotta catch 'em all.
-
Linen Pants! Full Skirts! Long Shorts! Zara Has Every Single Chic Bottoms Trend—40 Picks That Are Worth Your AttentionGood luck picking just one.
-
27 Crochet Pieces From Zara, H&M, J.Crew, and More That Scream Cool GirlYou'll wear these on heavy rotation.
-
I'm a Fashion Editor, and These Are a Few of My Favorite Things Right NowThe ultimate summer 2025 wish list.
-
The 29 Most-Wanted Luxury Buys of Summer 2025, PeriodFrom jelly sandals to Burberry bikinis.
-
Linen Who? This Even More Effortless Trend Just Entered the ChatMeet the most wearable trend of the summer.
