H&M's Expensive-Looking Autumn Edit Is So Good—I Need You to See It


(Image credit: H&M)

Autumn collections are coming in thick and fast now, from both luxury brands and the high street. I swear every year they arrive earlier than the one before, but for once, I’m actually so ready for colder temperatures and more layers. That might have something to do with the sense of renewal September always brings, but I have a feeling it’s also down to the calibre of the newness that’s arriving at some of my favourite stores. Filled with gorgeous outerwear, sumptuous leathers and boots—glorious boots—my new-season mood boards are already well under way. 

There is one new collection in particular that has seriously impressed me this week, though, and that’s H&M's. This autumn edit is so good, in fact, that I’ve dedicated a whole article to it here because, put plainly, I needed you to see it. There are so many affordable pieces that look so premium, and I’m not talking ridiculously trend-led items either. These are wardrobe classics that you’ll no doubt wear on repeat this season and then pull out next year as well. Take the checked blazer, which is just begging to be paired with some classic blue jeans and cowboy boots—a look Princess Diana would have approved of.

Talking of boots, H&M isn’t messing around this year and has released its key styles already, from chunky knee-highs to suede Western-style designs, which are bound to sell out before it’s even cold enough to wear them. Then there’s that classic black wool coat and perfect leather jacket. Honestly, these pieces are too good to miss.  

Keep scrolling to shop H&M’s new autumn drop, or simply scroll to get some inspiration for your new-season outfits below.

Shop the New H&M Autumn Edit

Up Next: The 9 Most Expensive-Looking Pieces on the High Street This Week

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.