Welcome to the Who What Wear UK Summer 2025 Issue | Who What Wear

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By Who What Wear

Published 9 July 2025 In Features

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A collage featuring It items of the fall 2026 fashion season.

Shopping The Who What Wear 100 Every fall 2026 item to shop this season. By Eliza Huber , Nikki Chwatt

Boden Fall Campaign

Fall The Fall Collection Inspired by Our Favorite Fashion People Across the Pond For a new season of dressing. By Natalie Gray Herder

H&M A/W collection

Fashion H&M Unveiled Its Fall Collection at London Fashion Week—I Tried It Before It Hit the Runway Sponsor Content Created With H&M Four perfect fall looks. By Marina Avraam

NYFW spring/summer 2027 editor highlight reel

Runway Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFW Live from the spring/summer 2027 shows! By Anna LaPlaca

A collage featuring the best trends from London Fashion Week spring/summer 2027.

Runway The Runways Spoke—We Listened: 7 London Fashion Week Trends Set to Take Over Spring 2027 We studied every look from the spring/summer 2027 shows to give you the most important takeaways. By Eliza Huber

a woman wears a Burberry trench coat

Celebrity 5 New Things Fashion People Are Talking About This Week If you didn't know, now you do. By Erin Fitzpatrick

Latest in Fashion

Apple Martin makes her runway debut at the Chloé spring/summer 2027 show during Paris Fashion Week

Runway Apple Martin's Runway Debut, It Dresses, and A-List Arrivals: Inside the Chloé Show

Tessa Faye O'Connell tries on 10 fall basics

Shopping I'm a Mom in Fashion—Here Are 10 Basics to Refresh Your Back-to-School Wardrobe

Hailey Bieber x Gap.

Denim Hailey Bieber's Viral $90 Gap Jeans Are Back in Stock

Polo Ralph Lauren fall 2026

Fashion The Bag I Predict Will Be in Every It Girl's Closet This Fall

Shopping NYC Fashion People Have Already Started Wearing These 4 Jacket Trends From Free People

Allyson Payer wearing the J.Crew 2025 Rollneck Sweater in Tetra Purple

Jumpers and Sweaters Attention: Fall 2026's It Sweater Is Here (It's $98 and From J.Crew, and I Tried It On)

Latest in Features

Image of WWW associate beauty editor Alyssa Brascia's NYC home decor.

Beauty I'm Not Moving, But These Small Beauty and Home Upgrades Made My Old NYC Apartment Feel Entirely New

Photo of Tate McRae and her new fragrance for Who What Wear

Fragrance Tate McRae on Scent, Songwriting, and Defining Her Next Era

Living The Top Denim Trends for Fall, According to an Expert

a collage of runway images of the major trends from the Milan Fashion Week spring/summer 2027 shows

Runway The Season-Defining Shows Happened in Milan, and These 7 Trends Are Set to Be Major

Balmain Spring/Summer 2027 runway

Runway Balmain's Spring 2027 Woman Is Equal Parts Parisian Glamour and California Desert Mystic

Hair Wellness Starts at the Scalp: What Traditional Japanese Head Spas Can Teach Us About Haircare and Self-Care

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