Nice to See You, It Bag—This Is the Chanel Style That's Taking Over the Fashion World

The 2025 It Chanel bag is officially here. Yes, I'm of course referring to the aptly named Chanel 25 bag. As a standout silhouette from the spring/summer 2025 show in Paris, the hobo style (featuring Chanel's signature quilting, a chain strap, the classic CC closure, and cargo details) is quickly ascending to It-bag territory.

Dua Lipa and Jennie front the Chanel bag's campaign, shot by David Sims and films by Gordon von Steiner. Dua Lipa also toted the bag to the Chanel haute couture show in January. Yes, the fashion crowd is cementing the coveted status. My colleague recently tried on the Chanel 25 bag in each size (it comes in small, medium, and large and in a range of colors). And other style setters are starting to wear the modern and spacious silhouette.

Keep scrolling for an up-close look at the Chanel 25 bag, including visual inspiration showcasing how fashion people are styling the bag.

Aimee Song's forward look with capri pants, two-tone heels, and a wrap is cool and sleek with the coveted new Chanel bag.

Here is Dua Lipa with her Chanel look during the haute couture show.

Kelsey Merritt's ensemble is easy and effortlessly chic, also highlighting Chanel's It moccasins.

Hollie Mercedes Peters wears the Chanel 25 bag with a layered look during Copenhagen Fashion Week.

Our Associate Director of Special Projects Kristen Nichols tested the Chanel 25 bag with a classic look featuring a trench coat, jeans, and Chanel flats

A Closer Look at the Chanel 25 Bag