"Tomato Girl" Is the TikTok Fashion Aesthetic I Can Finally Get Behind

Summer is in full swing, and with it comes a playful array of TikTok trends that are catching our attention (and subsequently captivating our wardrobes). Enter the tomato-girl trend, the current aesthetic taking the social media space by storm. If this is the first you’ve heard of the trend, I imagine it’s a little confusing; are we talking tomato prints or simply the use of juicy red in the latest collections? Well, it’s neither, but also both…

Defining the essence of a tomato girl is like capturing a fleeting summer breeze. Picture a carefree fashion type soaking up the charm of the Amalfi Coast, indulging in leisurely vintage shopping on lazy weekends and nurturing a tomato garden with an effortless grace, whilst wearing her latest, lace-trimmed la dolce vita finds. This idyllic vision was brought to life by TikTok content creator @bemusedbeanie, whose viral video is attributed with kickstarting the growing tomato-girl aesthetic which, yes, included a plateful of balsamic-drenched tomatoes. The tomato-girl TikTok trend invites us along for the ride (most likely in an open-top Figaro) and encourages us to embrace all things romantic and nostalgic, especially in relation to fashion, and I am here for it. 

Corsetry details, food motifs, drapery and gathering and a sumptuous colour palette are all synonymous with tomato-girl style and will help you tap into your inner Donna Italiana. Below, I’ve curated an edit of pretty Tomato-girl fashion finds just for you, along with some inspiration on how to wear them. Grab your favourite red lipstick, because this trend is ripe for the picking.

Shop the Tomato-Girl TikTok Trend


(Image credit: @emilisindlev)

Between the wavy hair, the corsage, and the fruit-print dress, this look perfectly encapsulates tomato girl. 


(Image credit: @champagnemani)

A white milkmaid dress and gold hoops—the perfect tomato-girl starting point. 


(Image credit: @chrissyford)

Fluid materials in lingerie-type silhouettes further drive the tomato-girl aesthetic. 


(Image credit: @emilisindlev)

A tasty dish indeed; the beautiful chipped crockery only adds to the tomato-girl appeal. 


(Image credit: @emnitta)

Swimwear with fruity jewels? Tomato girls get it. 


(Image credit: @maria_bernad)

If in doubt, be the tomato in an all-red ensemble. If you can get your hands on a cute shrimp bag, more power to you. 


(Image credit: @raeannlangas)

Leopard print and lingerie are a lifestyle for tomato girls. 

Next Up: Ready, Steady, Beach! 9 Swimwear Trends You'll Love to Wear This Summer

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.