I'm a Shopping Director—These Items Will Make Any 2026 Wardrobe Feel Cool and Current
Everything from the sweater of the moment to an It bag style.
Welcome to Retail Therapy—Who What Wear Shopping Director Bobby Schuessler's digest of everything that matters in shopping. He spends his days uncovering special gems to elevate a wardrobe, and it's all curated right here for you, dear readers. Think of Bobby as your personal shopper, and this is the exclusive list of items that get a yes from him, period.
Happy 2026, fashion friends. I'll keep it simple and to the point here. If you want to add a few fresh pieces to build out your wardrobe this year, I'm here with your Bobby-approved list. The overall theme of this edit is versatility—pieces that can be styled with a range of items already in your wardrobe. Think elevated basics and accessories that are modern but not overly trendy. Below, you'll find everything from the denim cut and color of the moment to a coat that you can wear with everything to cute flats you can dress up or down. Enjoy. Xx, B.
It's the year of the quarter-zip sweater. The opening look (modeled by Bhavitha Mandava) at the Chanel Métiers d’Art pre-fall 2026 runway show in New York featured this trusty piece styled with jeans and two-tone slingbacks. Since then, I haven't been able to get the classic yet modern-feeling basic out of my head. It's like a cool cousin to the V-neck (I still love a V-neck, by the way) and will bring a relevant yet easy spin to any 2026 look.
Styling Pieces
Styling Pieces
Styling Pieces
I've been talking about faux fur a lot over the last few months—whether it's a gorgeous coat or a scarf (like I'm wearing above). In addition to the full-on furry coats, the styles with the faux-fur trim also jump out to me as a gorgeous choice that can elevate any look. You could literally throw this Zara piece over whatever you're wearing and look chic.
Styling Pieces
Styling Pieces
Styling Pieces
Styling Pieces
Styling Pieces
Styling Pieces
Styling Pieces

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.