When Gap posted a video of a CD player with a familiar-looking hand pressing play on The Cranberries' "Linger" on Monday, I immediately had a feeling it was Hailey Bieber, and so did the comment section. Since then, my TikTok For You page has been filled with videos about the collaboration. Within 24 hours of the teaser, it was already obvious that these had become the jeans that every fashion person couldn't wait to shop, and today, July 16, they're now out.
As a fashion editor, I've noticed Bieber wearing Gap's Low Rise '90s Loose Jeans for the last couple of years, making them go viral, so seeing her officially work with the brand just makes sense.
Inspired by 1996—her birth year—and her own understated style, The Hailey Jean is a denim capsule designed around the relaxed silhouettes she's become known for, using Bieber's favorite vintage Gap jeans as a reference. The collection features the Extra Baggy and the '90s Low Rise Loose, with three washes across both styles.
"Gap has been a part of my wardrobe since I was a kid, so this came together very organically," Bieber shared in a press release. "Nineteen-ninety-six was the year I was born, and I get a lot of style inspiration from the '90s because there was something so effortless about that era and the way people wore denim. We wanted the campaign and the collection to capture that same feeling in a way that felt modern, nostalgic, and personal."
Shop the limited-edition jeans below for $90.
Shop Hailey Bieber x Gap
