While I always aspire to have a wardrobe elegant enough to blend seamlessly into the streets of Paris, that feeling only intensifies once spring arrives. In my opinion, no one does transitional dressing quite like French women. As the weather begins to soften, their signature pieces—white shirts, sleek straight-leg denim, polished loafers and sweet ballet flats—come back into focus, proving that effortless style is often built on the simplest foundations.
There’s a certain ease to French spring style. The good news is that achieving this aesthetic doesn’t require a French postcode or a designer budget, and, if there are three high street brands consistently delivering the understated staples synonymous with French style, it’s Zara, H&M and COS.
Each brings something slightly different to the mix: Zara captures the fashion-forward edge French women balance so well; H&M excels at wearable classics and knitwear staples; and COS offers the clean lines and refined tailoring that give outfits that quietly expensive feel. Together, they make it surprisingly easy to build a wardrobe that channels that effortless, spring-in-Paris energy, no plane ticket required.
From lightweight jackets layered over fine knits, tailored trousers paired with relaxed shirting, and classic accessories that quietly pull everything together, keep scrolling to shop the best Zara, H&M and COS items French women would have in their wardrobes.
Shop Zara, H&M and COS French Pieces
ZARA
Faux Suede Jacket
The lace collar on this suede jacket is just so elegant.
COS
Reprise Straight-Leg Jeans
COS' reprise straight-leg jeans feel timeless and polished enough to sit comfortably alongside tailoring.
ZARA
Shirt With Peter Pan Collar
The exaggerated collar adds charm, yet remains wearable when layered beneath knits or blazers.
ZARA
Zw Collection Balloon High-Waist Jeans With Pleats
If there’s one denim silhouette French women consistently return to, it’s relaxed but intentional tailoring.
COS
Waisted Milano-Knit Cardigan
COS excels at elevated basics, and this sculpted cardigan reflects that perfectly. The defined waist creates refinement while remaining comfortably minimal.
ZARA
Contrast Trim Blazer
This blazer feels inherently Parisian styled with straight-leg jeans and ballet flats.
hm
Barrel Regular Waist Jeans
I love the dark wash of these.
ZARA
Suede Ballerinas With Bow
Ballet flats are practically a Parisian uniform, and this suede pair leans into that heritage beautifully.
Oversized Poplin Shirt
No French capsule wardrobe exists without a great blue shirt.
Nothing signals French nonchalance quite like suede outerwear.
Flared Trousers
These wide-leg trousers offer structure while maintaining comfort.
ZARA
Zw Collection Satin Lace Top
This satin lace camisole channels that undone sensuality that feels very French.
ZARA
Striped Blouse With Bows
There's nothing more Parisian chic that a bow-tie striped blouse.
COS
Montmartre Bowling Bag
Structured but unfussy handbags dominate French wardrobes. This bowling silhouette feels practical yet chic.
hm
Jacket
Light jacket season is here, and H&M's faux suede blazer is the perfect transitional style.
COS
Tailored Wool-Twill Bootcut Trousers
The return of the bootcut feels particularly aligned with French tailoring sensibilities—elongating, refined and quietly flattering when paired with heels or sleek flats.
Silk-Blend Peplum Cardigan
The cinched waist instantly elevates this expensive-looking cardigan.
ZARA
Z1975 High-Waist Culottes With Topstitching
Tailored culottes deliver the ease French women prioritise without losing structure.
COS
Bow-Detail Cotton Blouse
Romantic detailing appears frequently in French wardrobes; the bow neckline adds softness while the clean cotton keeps the overall effect modern and restrained.
Lapelless Blazer
A minimal, sharply cut blazer that will slot right into your wardrobe.
COS
Wrap-Over Wool-Twill Trench Coat
The wrap silhouette feels architectural yet effortless, ideal layered over tonal outfits for understated drama.
COS
Balloon-Sleeve Merino Wool Jumper
Volume through sleeves rather than silhouette is a styling trick frequently spotted on Parisian streets.
Wide High Waist Jeans
A perennial best-seller for a reason, and even better, in this expensive-looking inky blue.
Linen-Blend Broderie Anglaise Blouse
Slightly relaxed and endlessly adaptable, this is the piece worn half-tucked, sleeves pushed up, and repeated weekly without overthinking.
COS
Pintucked Cotton Blouse
Texture replaces excess in French dressing. Fine pintucks elevate a simple white blouse, making it feel considered even when styled casually with denim.
COS
Collarless Suede Blazer
This suede blazer captures COS’s architectural aesthetic while echoing the French love of luxurious textures worn casually.
Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.