I'm a Shopping Director—These Are the Chic New Fall Items I Can't Get Out of My Head
Gorgeous sweaters, designer bags, and more.


Hey there, it's Bobby, your personal shopper here—aka, the shopping director at Who What Wear. I spend a significant portion of my day curating fashion edits to meet your shopping needs. And yes, that's what you're getting below. This time, I pulled together every coveted item I've seen recently that, simply put, I can't get out of my head because of the overall chicness.
The list runs the gamut. There's everything from cool fall separates (ahem, the J.Crew pants Olympia Gayot told me about that I now can't stop wearing) to delicious sweaters like the Soft Goat silhouette above. If you're interested in investing in a designer item this season, you'll find beautiful pieces from Chanel, The Row, and Miu Miu. Okay, let's get to it.
I saw this top on the COS runway during NYFW. The scarf detail is breathtaking.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
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