It's My Job to Notice: The Hyper-Specific Accessory Cool Girls in NYC Are Suddenly Obsessed With
Girls don't want flowers… they want flower brooches. I'm telling you—it's true. Just look around at any stylish woman walking down the streets in New York, and you will likely notice a textured or statuesque floral brooch sitting on her lapel.
The accessory was formerly most likely to be found in your grandmother's jewelry box. Brooches have a timeless appeal that feels elegant but also old school because they were originally meant to display wealth or to help fasten cloaks. Now, the girls are wearing them to brighten up an outfit with a bit of personality. You're more likely to see someone wearing them to add a feminine touch to track pants than you would a cloak.
Flowers for spring may no longer be groundbreaking, but when worn as a brooch, they certainly feel different and less expected. I've even seen some people style their floral tops or coats with one, which feels particularly fantastical in the best way.
Ultimately, the real appeal of quiet luxury (which is fading away with every given day) is that it made people feel fancy in a way that wasn't too over-the-top. Flower brooches help achieve that essence without being so serious. It's still fancy, but in a way that shows you like to have fun. Who needs to carry a bouquet when you can just wear one instead?
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Tara Gonzalez is a senior fashion and social editor at WhoWhatWear. where she is interested in exploring the intersection of fashion and culture and why we are drawn to wearing the things we wear and what that says about the world we live in. Previously she worked as a senior fashion editor at Harper's Bazaar. When she isn't writing trend deep dives for WWW, she's working on her newsletter on Substack, Cult Classic, which explores the very best fashion in film and television. She has a degree in creative writing from The University of Pennsylvania. She lives in Brooklyn with her boyfriend and pug Bjork, the later of which has a very extensive collection of dog-sized Sandy Liang sweaters.