The Coolest NYC Dressers Are Very Into Florals Right Now
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Floral prints come back around every spring like clockwork. Despite their seasonal prevalence year after year, though, florals haven’t been popular among the fashion set lately. In fact, with the rise of quiet luxury and ‘90s minimalism, most prints have given way to pared-back neutrals and solids rather than anything with a distinct pattern. We’ll see a big shift away from this in 2026, though. We’re already tracking the return to soft, romantic fashion, and the comeback of florals is one big part of that.
If you need further proof that florals are back in a major way, look to directional dressers in NYC such as Leandra Cohen and Lauren Santo Domingo, who have brought the prints back into their 2026 wardrobes, wearing everything from Chloé swimwear to Conner Ives gowns fresh off the runway. If there is one thing that is certain, it’s that these fashion insiders are always a step ahead of the rest. Ahead, shop the fashion editor-approved florals to wear in 2026.
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including The New York Times, Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.