5 Chic Anti-Trend Colours French Women Have Added to Their Autumn Wardrobes

Look through my Who What Wear UK article history and you might notice that I have a little bit of an obsession with French style. Ever enticed by their ability to create wearable looks steeped in je ne sais quoi, French style remains, in my opinion, the chicest of the lot.

With the change of season now properly setting in, I'm keen to revamp my wardrobe with a few new-season colour trends to bring my wardrobe into autumn 2024. Naturally, my first port of call for some styling inspiration was the Instagram feeds of French women. The chicest of the bunch are already incorporating the season's favourite shades into their outfits, so below are the five autumn colour trends that the French have convinced me I need in my wardrobe right now.

1. MILKY WHITES

Influencer wears a cream outfit

(Image credit: @melodiebance)

Style Notes: Rather than reaching for bright white, France's most stylish are incorporating a milkier tone into their autumn wardrobes to offer the same outfit-brightening effect in a natural, more wearable way.

SHOP THE MILKY-WHITE COLOUR TREND:

2. NAVY

Influencer wears a navy jumper.

(Image credit: @annelauremais)

Style Notes: I come back to rich navy every autumn when I'm looking to add depth and contrast to an outfit. Pairing well with lighter shades such as cream, butter yellow and pink, this more interesting alternative to black also styles well with sky-blue shades for an elevated, tonal look.

SHOP THE NAVY COLOUR TREND:

3. CHOCOLATE BROWN

Influencer wears chocolate brown.

(Image credit: @slipintostyle)

Style Notes: If you spend any time in Paris over the next few months, you might notice a particularly delicious colour trend taking over the streets. Moving away from the deep black shades that often dominate at this time of year, Paris' most stylish are shopping their dark neutrals in rich chocolate-brown tones.

SHOP THE CHOCOLATE-BROWN COLOUR TREND:

4. OLIVE GREEN

Influencer wears olive green.

(Image credit: @vikilefevre)

Style Notes: Olive green is back on the agenda for autumn, and I couldn't be happier about it. This earthy tone is a natural accompaniment to so many of my favourite autumnal shades, including browns, greys, blacks and creams.

SHOP THE OLIVE-GREEN COLOUR TREND:

5. BURGUNDY

Influencer wears burgundy.

(Image credit: @leasy_inparis)

Style Notes: In fashion terms, nothing screams autumn like the burgundy colour trend. A grown-up take on all the red pieces we've seen a lot of over the past year, this deeper merlot shade offers a vivid wash of colour without dominating an outfit.

SHOP THE BURGUNDY COLOUR TREND:

Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.