People Say Pale Yellow Looks Chic, But This Fresh Colour Trend Whispers Wealth

After a season of styling rich and opulent tones, the arrival of spring calls for a fresh palette that better illustrates the mood of the brighter months. Having fixated on ruby red and deep merlot shades all winter, this season, the fashion set is reaching for a fresh new shade that cuts through the heavy tones that dominated at the beginning of 2024.

Influencer styles a pale blue dress.

(Image credit: @abimarvel)

Quickly becoming a firm favourite in style circles, pale blue is asserting itself as the one to know right now. Having peppered countless designer collections including Stella McCartney and Fendi during the S/S 24 runway shows, now that spring is officially here, the colour is taking over.

Influencer styles a baby blue outfit.

(Image credit: @monikh)

And those weren't the only designers getting in on the fresh shade—fashion search engine Tagwalk noted that light blue was up 19% from spring/summer last year, with 54% more blue looks featuring in the most prevalent designer collections in each city.

Model on the Stella McCartney runway styles a baby blue suit.

(Image credit: Stella McCartney)

So, it's unsurprising that the pale blue colour trend has worked its way onto the shopping circuit. Cropping up in the form of elegant shoes, floaty dresses and chic knits, the colour is coming for all of our favourite items this season.

Influencer styles a baby blue dress with brown boots.

(Image credit: @vivianyrl)

Ideal for a summer full of weddings, the tone works well for wedding-guest styling—just steer clear of very light blues that may photograph more white than you might intend. Wearing well with bright reds, oranges and pinks, as well as with more muted creams and whites, you'll find that pale blue is far easier to wear than you might have initially thought.

Model wears sky blue dress on the Fendi S/S '24 runway.

(Image credit: Fendi)

Read on to discover our edit of the best baby blue items available to shop right now.


Natalie Munro
News Writer

Natalie Munro is Who What Wear UK’s news writer. Having worked in the fashion industry since her time at university—where she obtained a BA in Journalism from University of the Arts London, Natalie's experience spans journalistic and styling roles. In the early stages of her career Natalie predominately worked on editorial shoots for fashion publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK, before moving into journalism roles.

On completion of her degree she interned in the editorial team at British Vogue and later went on to freelance for the publication. Here, she developed her interest in reporting on the latest fashion news and trends. Inspired by the dynamic nature of the industry, Natalie went on to write for other lifestyle and fashion brands and publications before taking on the role as News Writer for Who What Wear.

With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Focusing on trends on and off the runway, as well as street style and celebrity fashion, Natalie reports on a daily basis, ensuring that she remains ahead of the trends. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.