A French Woman Walks Into H&M—8 Effortless Items She'd Buy and 8 She'd Skip
If you love French style and shopping at an affordable price point, then you've come to the right place! I'm a French woman at heart, especially when it comes to my style choices. I'm forever on the lookout for fresh pieces that embody that nonchalant yet polished aesthetic the French do so well.
So if effortlessly cool French style is what you're looking for this season, and you don't want to spend a fortune, then it's worth taking a peek at H&M right now. From chic tank tops to straight-leg jeans and sleek skirts, the affordable brand has a host of classic yet trend-forward finds ideal for the current weather.
Keep scrolling for our guide to what our Parisian fashion friends are likely to buy from H&M and the items they would likely say "non, merci" to.
Buy: Chic Tank Tops
Skip: Over-the-Top Party Tops
French women rely on chic and easy tank tops throughout summer. Skip the over-the-top party tops and pair an elevated tank with jeans and midi skirts instead.
Shop:
Buy: Relaxed Button-Down Shirts
Skip: Tunics
If there's one item stylish French women wear year-round, it's a relaxed and effortless button-down shirt. Set the tunics aside and opt for a button-down in white, blue, or stripes for the utmost versatility.
Shop:
Buy: '90s Straight-Leg Jeans
Skip: Super-Skinny Jeans
Jeans are a staple for French women, and you'll always find a '90s-inspired high-waisted straight-leg silhouette in their wardrobe. Bypass the super-skinny styles and go for a more relaxed cut.
Shop:
Buy: Ballet Flats & Mary Janes
Skip: Sky-High Platforms
One shoe you'll find in practically every French woman's wardrobe? Classic ballet flats and Mary Jane flats. Avoid chunky sky-high platforms and lean into a timeless style you can wear with dresses, shorts, and jeans alike. H&M has a ton to choose from right now.
Shop:
Buy: Capri Pants
Skip: Paperbag Pants
If there's one trend fashion-forward French women have taken to this summer, it's capri pants. Style them with ballet flats or minimalist kitten-heel mules and a button-down for a trend-forward look.
Shop:
Buy: Miniskirts
Skip: Pleated Skirts
Minimalist and chic, this season, skip preppy pleated skirts and opt for sleek miniskirts to style with T-shirts, tank tops, and button-downs.
Shop:
Buy: Slip Silhouettes
Skip: Baby-Doll Silhouettes
When it comes to dresses, skip flouncy baby-doll silhouettes and opt for a sleek slip silhouette instead. Whether it's a color-blocked style or a pretty floral print, they're easy to pair with heels and flats and will take you from day to night in a pinch.
Shop:
Buy: Tube Tops
Skip: Tie-Dye Tops
This season, sleek strapless tube tops have been spotted everywhere on the streets of Paris. Simply add a pair of high-waisted jeans and kitten heels, and you have one chic-looking outfit.
Shop:

Judith Jones is the associate shopping director at Who What Wear and has worked in fashion for over a decade. She specializes in shopping content and trend stories with high-affiliate impact. She shares the coolest, most desirable fashion market finds and brands for every budget. Previous to working in fashion, Judith worked as a TV host on the PBS travel show Globe Trekker (airing on Netflix and Amazon Prime) sharing her passion for travel and culture.
-
Exactly What to Buy Your Boyfriend or Husband to Make Him Just a Little Bit More StylishFashion Director Joseph Tang shares his foolproof advice.
-
7 Ways French Women Are Making Jeans and a Sweater Look Less "Dated" and More 2026As seen in Paris as of late.
-
I'm a Former Nordstrom Buyer, and My Daughter Is 30 Years Younger—We Both Wore These 6 Items on a Trip to ParisThe same pieces styled differently.
-
Amal Clooney Made Simple Ankle Boots Look Elegant for a Michelin-Starred Lunch in ProvenceIt's so French.
-
Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026Modern and cool silhouettes.
-
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
-
Is Being French Still a Style?A reflection on myth, inheritance, and what remains of it in 2025.
-
6 Clothing Styles I've Never Understood and 6 I Would Reach for InsteadNo pants, rain ponchos, sheer tights: a semi-ironic wardrobe autopsy.
