There’s a lot to celebrate when summer arrives. Lighter evenings, upcoming holidays abroad; and when it comes to my wardrobe, there’s a sudden injection of colour.
Whilst I would describe my personal aesthetic as wholly minimalist, with a background of green-washed parks, azure seas and yellow sunshine, summer is truly the time to embrace colour in all its forms. In celebration of the sunny days to come (seeing as the sunshine seems to have decided to return for a bit), I set myself the task of finding the trending colours of the season, and it turns out that H&M is primed with joy-filled and compliment-inducing shades to enhance my summer wardrobe for years to come.
Colour sets the stage for the season, with autumn pinpointed by deep burgundies, spring synonymous with pastel shades and summer an opportunity to play with a spectrum of brights. As a key player in my wool-to-linen switchover when the first warm days arrived, as well as consistently featuring expensive-looking treasures, I turned to high-street hero H&M for a much-needed splash of colour. In doing so, I found myself particularly drawn to five shades.
Reflecting the clear skies and inviting seas, mixed shades of blue can be seen throughout the brand's summer collection. Colouring a range of dresses, tops and grown-up shorts, each piece can be pulled out at the arrival of every summer season and will still feel as contemporary as it does today. It should come as no surprise that fashion circles are still enthralled by vivid red shades, punctuating outfits by way of accessories or taking centre stage via dresses and elegant tops.
There are a few unexpected shades that have come to prominence this season too, like deep khaki hues that bring an understated elegance and cool-toned browns that act as a respite from classic black and still blend seamlessly with all our neutrals. Finally, classic summer whites feature in skirts, trousers and plenty more, bringing a lightness to our looks that we'll appreciate in early autumn, too.
Keep scrolling to explore the five shades H&M is celebrating this summer.
1. Mixed Blues
From the square neckline to the shirring, this top has plenty of elegant details.
The easiest way to add colour to your monochromatic mix is with denim. And for summer 2024, it's all about longer-length shorts.
Style with sandals and a basket bag for daytime and take it into the evening with white mules and a simple shoulder bag.
Linen continues to be a summertime hero, especially in this vibrant blue shade.
Wear as a neckerchief, wrap around a bag handle or tie into your ponytail to bring a pop of colour to minimalist looks.
2. Bold Red
If you're new to bold shades, look for an easy dress that only calls for simple accessories.
These contemporary flats are selling quickly.
This striking pair of wide-leg trousers will certainly make an entrance.
Smocked detailing has been a big trend this summer, and it makes for the perfect fit on this bandeau dress.
If you told me this bag was three times the price, I'd believe you.
3. Summer Whites
With a simple tank, striking top or cool graphic T-shirt, this skirt will go with everything.
I turn to linen trousers on repeat every summer.
Ready for special occasions now and well into the cooler months.
This has a distinctly designer feel to it.
On milder days, reach for this sophisticated layer.
4. Khaki Green
H&M's linen-blend shorts are a best-selling piece.
Bring a boho edge to summer looks with this sleek broderie anglaise dress.
This pair comes in a range of colours, but this deep green shade is particularly versatile.
Add to your workwear selection, off-duty rotation and holiday packing list.
A great linen button-down is undeniably versatile, and this one is seriously affordable.
5. Deep Brown
Simple, understated and endlessly refined.
A summer staple you can turn to year after year.
I'm surprised these are still in stock.
Skirts are big news this summer, especially in wafting maxi lengths.
Nothing says holiday-ready quite like a printed kaftan.
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