6 Summer Colour Trends That Always Look Classy and Expensive

Colour is one of the easiest yet most impactful ways to update your look. If you're usually found wearing neutral shades (much like I am), opting for a bright dress for the next circled date in your social calendar will be just the thing to give your aesthetic a shake-up. Similarly, if you're usually found wearing vivid clothing, neutralising your wardrobe with an all-white ensemble can be just the thing if you find yourself in need of a change. Such is the power of colour trends, and summer is the ideal time to start experimenting. 

Now, you could look to what's currently trending to inform your colour choices for the season ahead; it's a given that pink is going to be everywhere thanks to the upcoming Barbie movie. However, if you're keen to ensure any colours you do decide to invest in will stand the test of time, I've rounded up what I, a fashion editor who has been working in the industry for 12 years, consider to be the most timeless summer colour trends out there. Whatever is happening on the runways or in pop culture, these colours have proven they have serious staying power. And no, I'm not referring to black which, although it looks slick, is a given any season.

From standout shades to something more subtle, scroll on to see the summer colour trends that will still feel relevant next year, and the year after that, and the year after that.

1. Tomato Red

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(Image credit: @emnitta)

Red isn't always the easiest colour to wear with other tones, but these fashionable types have cracked it—wear it top to toe. 

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(Image credit: @champagnemani)

Personally, I think juicy tomato hues are the way to go; they work with every skin tone and hair colour and never fail to look striking. 

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2. Buttermilk Yellow

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(Image credit: @thandimaq)

If quiet luxury were a colour, it would absolutely be pale yellow. Long before the aesthetic was a thing, however, buttermilk tones have been a mainstay in the summer wardrobes of the best-dressed women I follow. 

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(Image credit: @theindiaedit)

More wearable day to day than ultra-bright yellow tones, this shade works well with other summer colours on my list, doubling up as a neutral when you need it to. 

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3. Fresh White

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(Image credit: @_jessicaskye)

Okay, so I know I said I wasn't going to talk about black, but white? This is a shade that feels so intrinsic to summer, it would be remiss of me not to mention it. 

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(Image credit: @michellelin.lin)

Commonly found by way of lightweight materials such as linen or cotton, some of the most cherished pieces in my wardrobe are white and designed for summer, and I can wear them year after year without the slightest concern about them looking dated. 

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4. Cerulean Blue

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(Image credit: @fisayolonge)

Often it's the colours we find in nature that feel the most timeless, and that's certainly the case with blue. I've noticed more and more people wearing this gorgeous cerulean shade over the past few years, and it's easy to see why. 

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(Image credit: @lucywilliams02)

Joyful and chic in equal measure, this is another shade that looks incredible on everyone. 

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5. Avocado Green

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(Image credit: @aniyahmorinia)

Kelly green—otherwise known as Bottega Veneta green—is a bright, grass-green shade that has been enjoying a surge in popularity over the last few seasons. However, more grounded, avocado-type greens make just as much of a statement while, arguably, being less trend-driven. 

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(Image credit: @monikh)

Although it looks great on its own, this green's powdery undertones mean it styles beautifully with colours you might not expect; think pink, orange and blue. 

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6. Soft Beige

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(Image credit: @marina_torres)

A few years ago, beige might have been deemed too boring to include in an edit of summer colour trends but, thankfully, the tides have turned, and now beige is getting the chic appreciation it deserves. 

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(Image credit: @sasha.mei)

Yes, it's versatile, but my favourite beige looks are when the colour takes centre stage as opposed to playing second fiddle to more enticing colours. Understated but reliable, beige is the colour I reach for when I need to look polished in the summer months, and apparently I'm not the only one. 

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Next Up: I'm an Editor Who's Hard to Impress—9 New Pieces That Get a Yes From Me

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.