Emma Roberts Owns the Affordable It Bag Only Fashion Girls Know About

Emma Roberts has a thing for It pieces. Whether she's igniting the latest flat-shoe trend all on her own or making Reformation dresses sell out like crazy, we can always count on her to wear the pieces everyone else will want—before everyone else knows they want it. Case in point: the new designer bag she's been carrying lately. Ever heard of the brand Chylak? It's an emerging Polish label that fashion insiders can't stop buzzing about at the moment, and Roberts has worn one of its bags more times than we can count this month, so if you're just hearing about it now, it's only the beginning.

The reason we're calling hers an It bag is that it happens to hit on the biggest fall bag trends. It's mini, has a structured shape, and is finished with a glossy croc effect. Oh, and at $350, it's far less than the other It bags we're seeing yet easily looks twice that amount. The other bags on offer from Chylak have the same forward yet timeless look to them, so we have a feeling the brand won't be a secret for much longer. We highly suggest you discover the celebrity-approved brand, and shop one of its bags before all your friends do.

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(Image credit: LRR/Backgrid)

On Emma Roberts: Reformation Clementine Top ($148); Re/Done Frayed Hem Cropped Jeans; Chylak Square Glossed Croc-Effect Bag ($350); Aera Audrey Flats ($345)

Shop the It-bag brand:

See it on Instagram:

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Next, check out all the top It items of the month.

Senior Editor

Anna is an editor on the fashion team at Who What Wear and has been at the company for over five years, having begun her career in the Los Angeles office before relocating to New York, where she's currently based. Having always been passionate about pursuing a career in fashion, she built up her experience interning at the likes of Michael Kors, A.L.C., and College Fashionista before joining the team as a post-graduate assistant editor. Anna has penned a number of interviews with Who What Wear's cover stars over the years, including A-listers Megan Fox, Issa Rae, and Emma Chamberlain. She's earned a reputation for scouting new and emerging brands from across the globe and championing them to our audience of millions. While fashion is her main wheelhouse, Anna led the launch of WWW Travels last year, a new lifestyle vertical that highlights all things travel through a fashion-person lens. She is passionate about shopping vintage, whether it be at a favorite local outpost or an on-the-road discovery, and has amassed a wardrobe full of unique finds. When she's not writing, you can find her shooting street imagery on her film camera, attempting to learn a fourth or fifth language, or planning her next trip across the globe.