Clickbait Accessories: The Trend Going Viral in 2022


(Image credit: @devonleecarlson)

Each season, I always look to the Net-a-Porter trend presentation that is shared with editors for an inside look at which runway trends will be big in the coming season and which ones retailers are actually buying into. There are a number of trends that made the cut for spring 2022, but there is one that was particularly eye-catching: clickbait accessories.

Net-a-Porter highlighted the trend, noting that must-have accessories stand out as something that its audience has a huge thirst for. If you're wondering what clickbait accessories are, they can be anything from epic new bags like the Y2K-inspired Balenciaga Cagole to cult collaborations like celebrity stylist Mimi Cuttrell's collection with BY FAR and JW Anderson's sneakers with Converse to colorful '90s-inspired hair claws. The main takeaway is that all of these pieces are conversation starters that demand a bit more attention than your standard staples. Ahead are the clickbait accessories to add to your closet for spring.

Up next: 10 It Pieces That Are Already Defining 2022

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.