Olivia Rodrigo and January Jones Are Both Wearing This Cute Bikini Trend

We all know that trends come and go. Some are trickier to pull off than others. And even more are fleeting, lasting only a season or two. But, other of-the-moment styles, like the quintessential floral bikini, occupy the space between classic staples and contemporary cool-girl items.

Lately, we've been spotting celebs of all sorts sporting pretty flower-patterned swimwear. From barely there string bikinis to bandeaus, tanks, and even a few swim skirts, it's clear that floral bikinis are having (another) moment this spring and summer.

Ahead, get some bikini 'fit inspo from Olivia Rodrigo and January Jones, then shop our selection of tops and bottoms to wear whenever the sun shines. Style your favorite with a pair of Chuck Taylors a la Rodrigo, or accessories with chic sunglasses and a hat (and plenty of SPF) like Jones. Whether you buy one for a steal or invest a bit more in a high-end matching set, rest assured that you'll be able to wear floral bikinis for years and years to come.

Olivia Rodrigo wears a floral string bikini, smiling and posing with outstretched hands

(Image credit: @OliviaRodrigo)

On Olivia Rodrigo: Frankies Bikinis bikini (sold out)

January Jones wears a Floral Bikini and a straw bucket hat

(Image credit: @JanuaryJones)

On January Jones: Else Lingerie bikini

Shop Floral Bikinis

Drew Elovitz
Director of Content Strategy

Drew Elovitz is originally from Pittsburgh, Pennsylvania, but has spent the last decade living and working in New York City. She earned a master's degree in media and popular culture from New York University, then began her career on the internet as the Twitter voice of Barbie. She worked previously at Who What Wear as the director of content strategy and also spent several years leading the social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site around topics such as celebrity fashion, must-have basics, beauty favorites (particularly nail polish), and wellness tips and tricks. Her personal style tends to favor the classics: She loves crisp white button-downs, sneakers, and skinny jeans—and no look is complete without a great pair of oversize sunglasses and a trusty leather jacket. After she finishes reading the entire internet every day, she can be found dining out at her favorite restaurants, trying new beauty treatments, or indulging her historical-fiction habit.