Olivia Rodrigo and January Jones Are Both Wearing This Cute Bikini Trend
We all know that trends come and go. Some are trickier to pull off than others. And even more are fleeting, lasting only a season or two. But, other of-the-moment styles, like the quintessential floral bikini, occupy the space between classic staples and contemporary cool-girl items.
Lately, we've been spotting celebs of all sorts sporting pretty flower-patterned swimwear. From barely there string bikinis to bandeaus, tanks, and even a few swim skirts, it's clear that floral bikinis are having (another) moment this spring and summer.
Ahead, get some bikini 'fit inspo from Olivia Rodrigo and January Jones, then shop our selection of tops and bottoms to wear whenever the sun shines. Style your favorite with a pair of Chuck Taylors a la Rodrigo, or accessories with chic sunglasses and a hat (and plenty of SPF) like Jones. Whether you buy one for a steal or invest a bit more in a high-end matching set, rest assured that you'll be able to wear floral bikinis for years and years to come.
On Olivia Rodrigo: Frankies Bikinis bikini (sold out)
On January Jones: Else Lingerie bikini
Shop Floral Bikinis
Drew Elovitz is a New York City-based writer, editor, and strategist. She earned a master's degree in media and popular culture from NYU before launching her digital career by tweeting on behalf of Barbie. She previously worked at Who What Wear as director of content strategy and senior managing editor, and also spent several years leading social media teams at Teen Vogue and Entertainment Weekly. You'll find her byline on the site covering celebrity fashion, must-have basics, beauty favorites (especially nail polish), and wellness tips and tricks.