The "Where Did You Get That?" Pieces That Are, in Fact, Sustainable

Is this the moment where everyone suddenly starts to take sustainability seriously? For a website dedicated to trends and shopping, you'd think we'd happily shy away from the idea, but the team at WWW UK is always on hand to tell you how to build a capsule wardrobe, find your personal style, buy things that last and give you great cost per wear, show you the way to confidently wear secondhand clothes and locate the well-edited vintage stores that take the hard graft out of things. We also do our best to highlight cool, conscious brands you can afford or invest in.

We know we have a great deal to still learn (all thoughts welcome—please DM us on Instagram), but in the wake of Stacey Dooley's BBC investigation into fashion consumption, it's time we all started shouting a little louder and trying much harder. So to reconcile our desire for fashionability along with the need for more considered purchasing habits, let's start with this: a gallery chock-full of more sustainable, ethical and conscious items you can buy today and keep forever. Remember, there are different levels of sustainability (and we know fabric compositions, production and manufacturing, packaging and so on can become very complex), but if you can at least start aiming to buy less but better, that's a great beginning.

Up Next: If You Want to Dress More Sustainably, These Are the Fabrics to Avoid

Opening Image: @Monikh wearing a Nanushka dress

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and MatchesFashion.com, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.