The Chic French Trainers the Style Set Can't Get Enough Of

When Emma Watson wore a pair of trainers by the ethical French brand Veja, they quickly became one of the most talked-about sneaker brands around. The classic white shoes (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side. Emma first wore the trainers back in October 2016, but it wasn't until 18 months later that the seemingly simple lace-ups started gaining popularity.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers "in the wild" every day, as they seem to have become the most popular trainers of 2018. At a coffee house in London last week, I saw four separate women wearing the red, white and blue pair. Keep scrolling to shop our edit of the best Veja sneakers on the market, plus a guide to how fashion girls are wearing theirs.
Match your floral midi to your Veja logo à la Lucy Williams.
What shoes to wear with cropped white jeans? Here's your answer, courtesy of Dutch fashion blogger Anouk Yve.
Another winning Lucy Williams combo—this time proving even maxi dresses go well with Veja kicks.
Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know
Shop Veja:
Related: Here's Why Every Influencer Owns This Classic Trainer Style
These sneakers are just too cool to not snap up.

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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