When Emma Watson wore a pair of trainers by the ethical French brand Veja, they quickly became one of the most talked-about sneaker brands around. The classic white shoes (made from recycled plastic bottles and wild rubber) feature a distinctive V-logo in varying colours on each side. Emma first wore the trainers back in October 2016, but it wasn't until 18 months later that the seemingly simple lace-ups started gaining popularity.
The Veja V-10 leather trainers arrived on Net-a-Porter in early 2017 and became the second and third best-selling pieces globally (only beaten out by a Gucci T-shirt) the same week they launched. Now I spot these trainers "in the wild" every day, as they seem to have become the most popular trainers of 2018. At a coffee house in London last week, I saw four separate women wearing the red, white and blue pair. Keep scrolling to shop our edit of the best Veja sneakers on the market, plus a guide to how fashion girls are wearing theirs.
Match your floral midi to your Veja logo à la Lucy Williams.
What shoes to wear with cropped white jeans? Here's your answer, courtesy of Dutch fashion blogger Anouk Yve.
Another winning Lucy Williams combo—this time proving even maxi dresses go well with Veja kicks.
Related: Summer 2018 Fashion Trends: The Only Looks You Need to Know
Shop Veja:
Related: Here's Why Every Influencer Owns This Classic Trainer Style
These sneakers are just too cool to not snap up.
-
Enjoy Your End-of-Summer Ice Cream Trips in These 26 Chic Pieces From J.Crew, Nordstrom, and ZaraKeep cool without sacrificing style.
-
Cue the Makeover Montage: My Bestie Wants a Closet Refresh, so I Sent This List of 11 Must-Have BasicsLace-trimmed skirts and mesh ballet flats ahead.
-
My Sister Keeps Taking My Jeans and Sneakers, so I'm Having Her Get Her Own—32 Chic Picks I Highly RecommendYou can't go wrong with this classic duo.
-
I'm Bored With My Sneakers—7 Outdated Styles I'm Swapping With These Cool Nordstrom PicksDua Lipa knows what's up.
-
Low Profile, Suede, and Worn by Kendall Jenner—Meet the Fall It Sneakers Everyone Is Talking AboutI smell a sellout.
-
My Fashion Friends Put These 30 Exceptionally Good Pieces on My Radar This MonthGood luck picking just one favorite.
-
Prepare to See Rickea Jackson at a Lot More Than Just WNBA GamesFashion girl loading.
-
FYI: Sandal Haters in Ibiza Are Wearing Beach Dresses With This Unexpected Shoe TrendSporty and comfortable.
