We love admiring great style right here in the U.S., from New York women's summer essentials to L.A. girls' signature pieces. But there's something extra fun about exploring style in other corners of the globe. I recently delved into Latin American style and Danish trends, but today I'm setting my sights on Italy.
Sure, Italian powerhouses like Versace, Gucci, and Fendi consistently surprise us with their forward-thinking ideas, but there are so many Italian brands that are just as worthy of your attention. Luisa Beccaria, for instance, has been around for many years but just enjoyed a boost thanks to a royal wedding last month. Quirky prints, pretty dresses, and beautiful bags all await you in the story below, so scroll down to shop three colorful Italian brands that are getting cooler by the minute.
La DoubleJ
Founder JJ Martin's love for maximalism is on full display in every piece of her fun Milan-based brand La DoubleJ. "Our new clothing is made from vintage patterns discovered sleeping in the secret archives of Italy’s top textile manufacturers, printed onto new fabrics and crafted entirely in Italy," the brand explains on its website.
Luisa Beccaria
Luisa Beccaria was founded back in 1979, but some newfound royal attention has caused a major spike in interest worldwide. The brand dressed Lady Gabriella Windsor for her wedding at Windsor Castle on May 18, which was attended by Queen Elizabeth, Prince Harry, and other royals. Savvy fashion girls have long known about Luisa Beccaria, but a royal stamp of approval can certainly take the brand to the next level.
Emily Levine
After spending three years designing for Etro in Milan, Emily Levine launched her first collection in the spring of 2018. Although it was born in Italy, the brand has far-reaching roots, having been inspired by her travels to Japan. "The fusion of Japanese and Indian aesthetic was what brought this collection to life," Levine describes on her website. "Each bag is one-of-a-kind and artfully hand-crafted in India. They are produced in small quantities and in partnership with local female artisans who work from home to support their families."
Next, 8 Grace Kelly–inspired basics everyone should own in 2019.
-
Old Navy Just Launched Its New Fall Handbag Collection—and It Looks RichSoft faux suedes and sophisticated silhouettes.
-
Abercrombie Sucked Me Back Into Its Orbit With These 25 Incredibly Chic Fall 2025 FindsSo, so good.
-
People With Impeccable Taste Swear By COS—21 Chic Sale Finds to Take Advantage of Right NowDid you say 25% off? Yes, please.
-
I'm a Fashion Editor on a Budget—27 Incredibly Chic Fall Finds That Will Get You More Bang for Your BuckStellar under-$150 finds right this way.
-
These 32 Elevated Nordstrom and Zara Finds Make Getting Ready So Much Easier (and Chicer)Here's to effortless outfits.
-
By October, You'll Understand Why This Specific Bag Trend Is So Popular Among Fashion People Who "Get It"Andy Sachs gets it.
-
Fashion People Are Reaching For Little Beaded Bags Right Now—31 Chic Styles That Have My AttentionFrom Zara to Fendi.
-
I Know Summer's Not Over, But I Can't Get These 45 Affordable Suede Finds Off of My MindThese look so luxe.
