The Best Initial Jewellery, Whether You're a Chloé Girl or Etsy Fan

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We're big fans of personalised fashion—from Anya Hindmarch's ingenious build-a-bag service to the simplest, prettiest customisable idea of them all: initial jewellery.

Once upon a time, we all wanted name necklaces à la Carrie Bradshaw. That trend came and went and came back again, but the spirit of this kind of accessorising has grown three-fold. There are cute alphabet stud earrings (Aurum + Grey is loved by the likes of Kylie Jenner in the U.S. and our columnists Lou and Em in the UK) alongside an array of lettered pendants and charm bracelets stacking up detail shots on our Instagram feeds every day. We've seen alphabet sovereign rings leading the jewellery charge at Chloé and a cursory type of "initial jewellery" into Etsy will throw up over 164K options for your perusal.

It's the one jewellery trend that appeals to almost every kind of wardrobe style: Someone outlandish like Rihanna layers her name necklace up with countless other chains and trinkets while Kendall Jenner has a more minimal approach via a simple two-chain choker that's made of little gold letters to spell out her nickname, Kenny.

Not only are any of the below shoppable pieces great for self-gifting, but you'll also find that personalised jewellery always goes down a treat as a present, whether you're a bride looking for a bridesmaid gift or just wanting to tell your best friend or colleague you love them.

Keep scrolling to shop from our favourite brands who specialise in initial jewellery:

Related: Any of These 11 Accessory Trends Will Upgrade Your Closet in 60 Seconds

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Hannah Almassi
Hannah Almassi
Managing Director, Women's UK

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.