The Best Initial Jewellery, Whether You're a Chloé Girl or Etsy Fan

We're big fans of personalised fashion—from Anya Hindmarch's ingenious build-a-bag service to the simplest, prettiest customisable idea of them all: initial jewellery.

Once upon a time, we all wanted name necklaces à la Carrie Bradshaw. That trend came and went and came back again, but the spirit of this kind of accessorising has grown three-fold. There are cute alphabet stud earrings (Aurum + Grey is loved by the likes of Kylie Jenner in the U.S. and our columnists Lou and Em in the UK) alongside an array of lettered pendants and charm bracelets stacking up detail shots on our Instagram feeds every day. We've seen alphabet sovereign rings leading the jewellery charge at Chloé and a cursory type of "initial jewellery" into Etsy will throw up over 164K options for your perusal.

It's the one jewellery trend that appeals to almost every kind of wardrobe style: Someone outlandish like Rihanna layers her name necklace up with countless other chains and trinkets while Kendall Jenner has a more minimal approach via a simple two-chain choker that's made of little gold letters to spell out her nickname, Kenny.

Not only are any of the below shoppable pieces great for self-gifting, but you'll also find that personalised jewellery always goes down a treat as a present, whether you're a bride looking for a bridesmaid gift or just wanting to tell your best friend or colleague you love them.

Keep scrolling to shop from our favourite brands who specialise in initial jewellery:

Related: Any of These 11 Accessory Trends Will Upgrade Your Closet in 60 Seconds

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.