Looking for a New Signature Scent? These Perfume Discovery Sets Will Help You Find One
Ensure you'll never have buyer's remorse with our edit of the 16 best perfume discovery sets.
For many of us, myself included, beauty shopping these days is less about trawling department store beauty halls and browsing the shelves of Boots and more about heading online to stock up on our beauty essentials when we have a spare minute. Thanks to recommendations from influencers, content creators, editors and industry experts, clicking add to cart has never been easier and, nine times out of 10, it's fail-safe. A couple of days later, the doorbell rings, and you've got a lipstick or moisturiser that you adore.
But when it comes to shopping online for the best perfume, things can be a little more hit and miss. We've all been there: you've read the scent notes, trawled through reviews and watched countless TikToks—enough to convince you to purchase and leave you confident that you've found your new signature scent. Until you actually smell it. If you've experienced that remorseful moment post-perfume-purchase, then you've come to the right place.
Even though we do our best never to lead you astray here at Who What Wear UK, perfume is probably the most personal and polarising product you can buy within the beauty arena. You might hate what your best friend loves, and something that smells good on your sister might not smell so good on you.
Since we're not psychic, we can't always recommend your perfect perfume, but what we can do is point you in the direction of some of our all-time favourite brands that have a ridiculously impressive number of delicious, luxury perfumes and tell you to buy their discovery sets. From there, you can test-drive an array of options and land on a personal favourite. Oh, and we'd also highly recommend this strategy if you're planning on gifting perfume, since the one thing harder than buying fragrance for yourself is buying fragrance for someone else.
Sound like a plan? Great, because the best perfume discovery sets on the market (plus our top scent from each) are just below. Keep scrolling!
The Best Perfume Discovery Sets
- Best for Discovering Understated Perfumes: Le Labo Eau de Parfum Discovery Set, £105
- Best for Fans of Florals: Floral Street The Discovery Set, £16
- Best for Timeless Perfumes: Jo Malone London Discovery Set, £25
- Best for Finding a Signature Scent: Maison Margiela Replica Memory Box Perfume Set, £36
- Best for Discovering Playful Perfumes: Phlur Discovery Set, £39
1. Le Labo Eau de Parfum Discovery Set
Le Labo has many a beauty journalist under its spell, because its scents are just incredible. However, with a 50ml bottle coming in at £170, it is certainly an investment purchase. If you want to try the brand's iconic best-sellers, then this discovery set contains six of Le Labo's most popular fragrances, including Another 13, Rose 31, Santal 33 and The Noir 29. This discovery set is often sold out, so move quickly if you want to get your hands on it. In fact, many of the Who What Wear UK team have named Le Labo as their forever fragrance, so you're bound to find one that you'll fall in love with. Read more about the best Le Labo perfumes here.
Our Full-Size Fave:
A warm and comforting "skin scent" (it features the famous Iso E Super molecule, which enhances your natural scent), this crowd-pleaser is guaranteed to turn heads. It features light fruity notes balanced by jasmine and moss.
2. Byredo Eau de Parfum Discovery Set
I could talk all day about Byredo's scents. You will spot the globe-topped bottles on just about every cool girl's dressing table, and they really do smell as chic as they look. Thankfully, Byredo offers several discovery sets with 2ml vials based on your scent preferences. Choose from Nomade (pictured above), Sur Mesure (which has a range of the cult favourites, including Bal d'Afrique and Blanche), Boisé (which has all of Byredo's best woody scents (think Bibliothèque and Mojave Ghost) and Floral, which features Rose of No Man's Land and La Tulipe. You can also redeem the cost of the discovery set against any 50ml or 100ml bottle purchased within four weeks.
There's even a Découverte discovery set for £180, which contains all of Byredo's scents and comes with a code to redeem a 50ml bottle once you have found your favourite, and you'll have plenty of handbag-sized testers for on-the-go spritzing.
Our Full-Size Fave:
This is one of my all-time favourite scents from Byredo. Translating as "library" in French, Bibliothèque is inspired by the sweet scent of old books combined with plum and woody notes that bring to mind old wooden shelves and cosy leather armchairs. Oh, and it's also available as a candle—perfect for scenting a reading corner in your home.
3. Diptyque Discovery Set
If you ask me, Diptyque create some of the most beautiful scents around. This set contains five of the brand's most-loved fragrances. These are housed in beautiful 7.5ml vials; larger than most perfume discovery sets, which typically come in 1.5-2ml sizes. This set features Do Son (a creamy floral), L'Ombre dans l'Eau (a fruity floral), Eau Rose (a classic floral) and Eau des Sens (a beautiful orange blossom). It also includes Philosykos, a woody fig-based fragrance which is frequently sold out. You can even create your own set to mix and match your favourite fragrances. Read our full review of the best Diptyque fragrances here.
Our Full-Size Fave:
Philosykos is one of Diptyque's best-sellers. As its name suggests, it's inspired by fig trees, so it takes all notes from different parts of the tree. The ripe fruity note of fig is paired with the green of fig tree bark and leaves, making it sweet but balanced by the woody notes.
4. Penhaligon's Bestseller Scent Library
Penhaligon's has some incredible scents, and this gift set is especially great for someone who really loves fragrance or who travels a lot. It includes ten 2ml vials (perfect for holidays or keeping in your handbag) of the brand's best-sellers. Each is inspired by a character and has an extensive backstory which feeds into both the notes and packaging.
Our Full-Size Fave:
The Changing Constance is one of my favourites from the Portraits collection, and I particularly love wearing it during the winter months. Combining cashmere, tobacco, vanilla and cardamom, it's deliciously warm and sweet with a decidedly grown-up spin.
5. Jo Malone London Discovery Set
There's a Jo Malone London scent that suits everyone, but there are certain favourites that everyone falls for. This discovery set of 1.5ml vials includes best-sellers Scarlet Poppy Cologne Intense, Velvet Rose & Oud Cologne Intense, Oud & Bergamot Cologne Intense, Cypress & Grapevine Cologne Intense and Myrrh & Tonka Cologne Intense. What's more, you can redeem the £25 cost against a 100ml cologne purchase, so it's a great way to experiment with the scents before deciding on your favourite.
Our Full-Size Fave:
This has recently overtaken Lime, Basil & Mandarin as Jo Malone's best-seller in the UK. And it's no wonder. The classic floral scent features mouth-watering pear balanced with floral freesia notes, and makes an ideal fragrance for everyday wear.
6. Floral Street The Discovery Set
Floral Street's immense popularity is astoundingly impressive considering the brand has only been around since 2017. Most people know the brand by its eye-catching perfume bottles, but it also makes candles, reed diffusers and room fragrances in the same delicious scents. This set of sample vials features five of its floral fragrances, including Wonderland Peony, Arizona Bloom, Wild Vanilla Orchid, Sweet Almond Blossom and Sunflower Pop.
Our Full-Size Fave:
7. Maison Margiela Replica Memory Box Perfume Set
Maison Margiela's approachable fragrance line, Replica, has amassed a cult following in recent years with each special scent created to evoke a particular and poignant memory. This best-selling discovery set doesn't include all of the members of the Replica family, but it does house all of our choice scents.
Our Full-Size Fave:
If you're in the mood for cosy, it just doesn't get better than By the Fireplace, which evokes a crackling fire, roasting chestnuts and the comfort of falling snow, vanilla, and clove. That said, you can't go wrong with other famous inclusions like Lazy Sunday Morning, Jazz Club and Beach Walk.
8. Serge Lutens Collection Noire Discovery Set
Serge Lutens (eponymously named after its French creator) is a favourite with beauty editors and perfume experts, yet is still fairly unknown to the masses. Although his first perfume, Féminité du Bois (included within this set), was created in 1980, countless additional hits have followed. If you want to treat yourself to something special, indulge in this discovery set.
Our full-size fave:
La Fille de Berlin (the most interesting rose scent you'll ever stumble upon) is far from a conventional floral.
9. Frédéric Malle Fragrance Discovery Set
Our Full-Size Fave:
Labelling a perfume brand both famous and niche feels like an oxymoron, but that’s exactly what the Frédéric Malle label inherently is. People have their opinions on which are the best (Portrait of a Lady and Carnal Flower are known to cause obsession), but Uncut Gem, to me, is a complete masterpiece.
10. Phlur Discovery Set
"Phlur's covetable fragrances are amongst the most complimented in my stash. And whilst I have amassed quite an extensive collection, I always recommend this discovery set if you're totally new to the brand," says beauty contributor Mica Ricketts. "You'll find eight of Phlur's most popular perfumes inside, including their cult skin scent Missing Person, but there are also more under-the-radar picks like Golden Rule—a solar scent—and my personal favourite, Rose Whip. There's a real range of fragrance families here, so you'll definitely find something that you love."
Our Full-Size Fave:
Father Figure is a gorgeous green scent, packed with lush fig and heady jasmine that makes it absolutely perfect for the summer months and beyond. The thing I love most about it, though, is that once it has settled into the skin, you're left with those cosy, musky hints of sandalwood, vanilla and patchouli for an almost elevated skin scent that really lingers.
11. Maison Francis Kurkdjian Fragrance Wardrobe Gift Set
Maison Francis Kurkdjian is a relatively new house in the perfume world, but it's already swiftly become one of the most coveted among perfume connoisseurs and in-the-know beauty people. Each fragrance is beautiful, unique and designed to be worn as part of an "olfactory wardrobe", so this set allows you to experiment with layering scents. And yes, it does include Baccarat Rouge 540 (if you know, you know).
Our Full-Size Fave:
In the seven years since I was first introduced to this fragrance, it's gone from being an unknown and underrated gem to a global household name. It’s an indulgent collision of florals, woods, and ambers which instantly turns heads. It makes me think of clinking champagne glasses, rich red velvet curtains and the world's most expensive candyfloss.
12. Victoria Beckham Beauty Fragrance Discovery Set
In 2023, Victoria Beckham released her very own line of fragrances, and they are just as chic as you'd expect. There are three scents in the collection, and each one has been inspired by specific times, places and experiences in the star's life. If you're keen to give all of them a go, then this stylish discovery set retails for just £30.
Our Full-Size Fave:
My personal favourite is Portofino '97, a scent that has been created to capture the thrill of new romance. It was inspired by the beginning of VB's relationship with David Beckham in 1997, and contains spicy notes of black pepper and crisp bamboo combined with sensual amber and vetiver.
13. Kilian The Icons Mini Discovery Set
Kilian is definitely one of the more interesting and unique fragrance brands on the market, so it's no surprise that everyone from Rihanna and other celebrities to beauty editors hoard their collections of luxe, very exclusive perfumes. Founded by Kilian Hennessy (yes, that Hennessy), the brand has a signature, rule-breaking approach that's paired with smart and sustainable business pillars. For instance, Hennessy's "eco-luxe" philosophy allows each bottle to be refilled and kept for a lifetime. This discovery set shines the spotlight on the most iconic fragrances from the brand, including Love, Don't Be Shy, Rihanna's go-to scent.
Our Full-Size Fave:
14. Parfums de Marly Discovery Set for Her
Parfums de Marly is well known for its decadent floral fragrances, seven of which are housed within this cute keepsake box. You'll spot fan-favourites such as Delina and Cassili.
Our Full-Size Fave:
15. Discothèque The Discovery Eau de Parfum Set
"If you're on the hunt for a unique perfume brand that will impress a connoisseur, then let me direct you to Discothèque, a brand inspired by the power of music and designed and crafted between London and Los Angeles," says Ricketts. "The lineup is vibrant, heady and exciting, and it's really hard to pick a favourite, so perhaps a set is really the best way to go, as this eight-strong offers you a range of the brand's signature scents in one swoop."
Our Full-Size Fave:
If you're into vibrant floral perfumes that put you centre stage, then this lively bouquet of violet, jasmine and ylang-ylang will delight. Of course, there's nothing twee about this scent though; it sparkles thanks to a hint of juicy yuzu, warming amber and spicy pink pepper, with soft musk to lend it a little softness.
16. Ex Nihilo Temptation Travel Set
This Parisian perfume brand was founded in 2013, with a mission to use only the finest natural ingredients. Whether you like heady and spicy, light and floral or a mix of the two, Ex Nihilo well and truly has you covered. Featuring five signature scents from the brand, the kit is sure to include everything from your next daytime spritz to your ultimate date night go-to.
Our Full-Size Fave:
The blend of peony, woody accords and fruity notes of lychee, peach and orange blossom make for a truly magical creation. Little wonder it's one of Hailey Bieber's favourite fragrances.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines.
While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.