Celebs, Editors and Influencers All Love Jo Malone Perfumes—17 of Our Favourites

As far as British perfumeries go, none is more iconic than Jo Malone London. From its elegant glass bottles and gorgeous cream-and-black packaging to its ever-expanding fragrance library, Jo Malone perfumes have become synonymous with our special occasions—cherished moments we can return to with just a single spritz. This potent blend of luxury and sentimentality is the reason Jo Malone has found its way into the hearts of people all around the world, including celebrities, beauty editors, and even royalty. 

"Our scents are elegantly simple with an unexpected twist, pure and beautiful ingredients that are allowed to shine put together with something that shouldn't work but does," says Emma South, Jo Malone London's fragrance and lifestyle expert. "I love this slight irreverence in our creations. It all started with the basil in Lime Basil & Mandarin; basil as an ingredient was extremely unusual at the time, one that was normally associated with cooking, and a real surprise in a scent. Today, we continue to try to push the boundaries with our ingredients."

But which Jo Malone scents are the most popular? With more to choose from than ever before, we set about discovering the go-to perfumes of the stars, as well as which scents Jo Malone's devoted clientele (that's you) always come back to.

Scroll below to discover the best Jo Malone perfumes.

1. Jo Malone London Lime Basil & Mandarin


(Image credit: @rosiehw)

We've already talked at length about Rosie Huntington-Whiteley's beauty routine, but the model also discussed her favourite fragrances—one of which you'll find at Jo Malone London. 


(Image credit: @rosiehw)

"Jo Malone London's Lime Basil & Mandarin is one of my favourite perfumes," Huntington-Whiteley reveals by way of video on her website, Rose Inc. "This is the fragrance my mother and grandmother always wore, and I find myself picking this up whenever I'm in need of a bit of comfort or whenever I want to feel my mother and grandmother close. My mother lives in the UK, and I'm based in L.A., so whenever I find myself feeling homesick, this is what I pick up. It really has a kind of elegant, fresh, modern scent to it—all the things I'd describe my mum and grandmother as. This is the perfume that evokes some of the most special memories to me." 

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2. Jo Malone London Wild Bluebell


(Image credit: Getty Images)

Although Meghan Markle had to become a lot more secretive about her beauty regimen when she joined the royal family, in a previous interview with Express, she revealed, "Fragrance is my favourite thing—so much so that if I leave the house and I don't put any on, I'll turn around and go back home. I love Wild Bluebell by Jo Malone."

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3. Jo Malone London Red Roses


(Image credit: @poppydelevingne)

Poppy Delevingne is the ultimate Jo Malone fangirl and rotates between several floral scents. Her go-to, however, is undoubtedly Red Roses. Plus, how pretty is the pale-pink hue?

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4. Jo Malone London Grapefruit


(Image credit: @victoriabeckham)

If you ever wondered which perfume Victoria Beckham likes to wear, then you'll be pleased to hear that Jo Malone London appears heavily in her rotation. Her go-to scent is said to be the brand's Grapefruit Cologne. The epitome of uplifting, the scent is also cut with rosemary, peppermint and pimento, adding to the fresh feel of the fragrance. 

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5. Jo Malone London Orange Blossom


(Image credit: @misskarenelson)

Karen Elson loves Jo Malone's signature floral scents, one of which is Orange Blossom. The dewy leaves of clementine stretch over the delicate floral heart of this perfume, making it one of the lightest and most versatile fragrances in the Jo Malone London collection. 

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6. Jo Malone London Pomegranate Noir

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7. Jo Malone London Peony & Blush Suede

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8. Jo Malone London English Pear & Freesia

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9. Jo Malone London Blackberry & Bay

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10. Jo Malone London Poppy & Barley

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11. Jo Malone London Wood Sage & Sea Salt

Needless to say, the Who What Wear UK team also boasts a few Jo Malone fans. Contributing beauty editor Grace Day loves both Wood Sage & Sea Salt and Jasmine Sambac & Marigold.


(Image credit: @thatgracegirl)

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12. Jo Malone London Scarlet Poppy

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13. Jo Malone London Nectarine Blossom & Honey


(Image credit: @maxineeggenberger)

Deputy editor at Who What Wear UK Maxine Eggenberger is a huge fan of Jo Malone London Nectarine Blossom & Honey as well as Cypress & Grapevine.

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14. Jo Malone London Cypress & Grapevine

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15. Jo Malone London Vetiver & Golden Vanilla


(Image credit: @shannonlawlor)

Executive beauty editor at Marie Claire Shannon Lawlor has a 60-strong perfume collection and always turns to Jo Malone London for special occasions. Her favourites include Vetiver & Golden VanillaBasil & Neroli and Myrrh & Tonka.

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16. Jo Malone London Basil & Neroli

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17. Jo Malone London Myrrh & Tonka

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This story was originally published at an earlier date and has since been updated.

Up Next: The Perfumers Behind These Luxe Scents Also Made These Affordable Fragrances

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.