Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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Finding a Signature Scent Is Hard, But This Brand Makes 6 I'd Never Get Sick Of
I wear them on repeat.
By Shawna Hudson
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I'm Picky and Only Wear Certain Scents in the Wintertime—Here's the Reveal
These are my top picks.
By Kaitlyn McLintock
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This Unexpected Note Is Found in 11 of the Most Romantic Perfumes
It's undeniably alluring.
By Katie Berohn
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Best Worn After Dark—the Nighttime Scents Beauty Editors Everywhere Swear By
For your next night out.
By Katie Berohn
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The Proof Is in the Data: 2022's Most Sought-After Fragrances, Period
Is your favorite on the list?
By Katie Berohn
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This Designer Perfume Is so Timeless That I've Worn It for Over 10 Years
True story.
By Shawna Hudson
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FYI, This Sneaky Scent Note Is the #1 Reason Perfumes Smell Good
You might not even realize it's in your favorite fragrance.
By Katie Berohn
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Rihanna's Cult-Favorite Perfume Is Finally Back in Stock—for Good This Time
Your ticket to smelling like Rihanna.
By Katie Berohn
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I'll Be Haunted Until Everyone I Know Owns One of These 2 Cult Perfumes
As a fragrance-loving beauty editor, I'm obsessed.
By Erin Jahns
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My Favorite Perfumes Are French—These 27 Are Truly Special
From classic to contemporary.
By Maxine Eggenberger
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This Niche French Perfume Has Over a Thousand Glowing Reviews at Sephora
Each offering smells edgy, delicious, and extra French.
By Shawna Hudson
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This Editor-Loved Perfume Is Just $80 But Smells Like It Should Be $350
It's my best-kept secret.
By Shawna Hudson
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If You've Been Looking for the Best Vegan and Cruelty-Free Perfumes, We Found 28
Our favorites.
By Sarah Yang
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Gender-Based Perfumes Are Leaning Obsolete—Try These Exciting Scents Instead
Your new signature fragrance is here.
By Sarah Yang
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Don't Sleep on Victoria's Secret Perfumes—These 18 Are the Best
Classics and new classics here.
By Bianca Lambert
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I Downsized My Perfume Collection from 58 to 13—The Mini Versions of My Faves
Try them yourself for a fraction of the price.
By Erin Jahns
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These Perfumes Have the Best Aesthetic—They Smell Good Too
Who doesn't want bottles that double as décor?
By Sarah Yang
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These 9 Lancôme Perfumes Are Timeless (And Downright Irresistible)
French and ultra-sophisticated.
By Shawna Hudson
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These Are the 15 Fragrances to Embrace This Fall
I'm spritzing them already.
By Shannon Lawlor
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We Never Thought We'd Stop Wearing Our Favorite Perfumes—Until We Tried These 13
The best new perfumes that meet our picky standards.
By Erin Jahns
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These Fragrance Discovery Sets Ensure You'll Never Have Perfume Buyer's Remorse
We've all been there, right?
By Erin Jahns
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WWW Editors Reveal the Unique Fragrances They Love (But Selfishly Never Share)
It's your lucky day.
By Shawna Hudson
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These 15 Perfumes Feel Like a Never-Ending Vacation—OOO Message Optional
See ya at the beach.
By Katie Berohn
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WWW Editors Reveal the Most Memorable Perfumes They Save for Special Occasions
Make a statement.
By Sarah Yang
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Fun Fact: This Classic Lingerie Brand Makes the Low-Key Best Fragrances
They're equally as irresistible.
By Shawna Hudson
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It's Official: These Are Our Top Fragrance Picks From Cartier
So luxe.
By Bianca Lambert
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17 Non-Boring Perfumes You Can Wear Every Day and Never Get Sick Of
Spritz these on 24/7.
By Sarah Yang
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Just Ask Our Slack Chats—Beauty Editors FTFO Over These 9 Boy Smells Perfumes
Elegant and totally genderless.
By Shawna Hudson
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ICYWW: These Are the Romantic Perfumes WWW Editors Reserve for Date Night
Let the compliments roll in.
By Sarah Yang
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This Perfume Brand Feels Like Springtime Bottled Up—These 7 Sell Like Crazy
The scents that will get you compliments.
By Sarah Yang