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Our Summer Fragrance Collections Are Finally Complete—16 Sunny Scents We'll Be Wearing All Season LongThese editor-approved scents are fresh, bright, and juicy.
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Hear Me Out—Gym Scents Are Coming for Your Swanky Workout GearHere's why you should join the club.
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This SPF Smells So Good It Had a 1700-Person Waiting List—Now There's a White Lotus–Coded Perfume to MatchCrisp, indulgent, and yacht-inspired.
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Matcha! Pistachio! Pear! 2025 Is the Year of Lush Green Scents, so I Created a Shopping ManualThese 15 scents are like spring in a bottle.
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How Mishti Rahman Took On 5 Wedding Beauty Looks With a Vampy and Angelic TouchWedding beauty at its best.
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I'm 29, My Sister Is 25, and My Mom Is 62—We All Love This "Divinely Sophisticated" PerfumeIt's ageless.
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Glossier's "Fleshy" New Fragrance Is Dewy Skin, BottledI've never smelled a perfume quite like this.
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Wait—What's Your Birth Chart? Here's the Best Fragrance for Every Astrological SignSponsor Content Created With Carolina Herrera
Tell me your sun, moon, and rising.
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My Friend Wanted to Smell Like French High Society—I Sent Her These 10 On-Sale ScentsThese brands are almost never on sale.
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If Vanilla Perfumes Defined 2024, Marshmallow Perfumes Will Define 2025—Here's Your Buying ManualElevated, grown-up gourmands ahead.
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Signature Scents Are Everywhere in 2025—Here's the Expert-Backed Way to Find YoursSponsor Content Created With Carolina Herrera
Our fragrance expert shares her advice and the head-turning scent she loves.
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This New Spring and Summer Scent Is "Italian Citrus Grove Meets French Riviera"It calls for sunny days ahead.
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When I Want to Smell Like a Fancy Hotel Lobby, I Turn to This Unexpected SourceAs if I could be a bigger fan.
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5000 People Have Waited for This Cool-Girl Fragrance Brand's Latest Drop—It's Officially HereLet the "you smell incredible" compliments ensue.
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I Like to Think I'm Blessing Anyone That Passes Me When I Wear These 10 Aesop ScentsThe most unique-smelling perfumes.
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15 Years Later, This "Hypnotic" Parisian Perfume Is Still #1 on My Vanity—Here's WhyIt's my longest-running love affair.
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I Asked Scent Experts How to Layer Perfume—5 Secrets I Wish I Knew Years AgoWelcome to "How to Smell Amazing" 101.
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This Moody, Cool-Girl Scent Is Essentially the Fragrance Version of a French BobIt's Paris after dark, bottled.
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Plot Twist: This "Outdated" Scent Is Gaining Momentum—Here's Your Starter PackLet the compliments roll in.
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I Asked 6 Jet-Setting Beauty Editors for Their Nonnegotiable Travel ItemsJust in time for your holiday travel plans.
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Just Wait—You'll Earn at Least 6 Compliments the Next Time You Wear This Spicy PerfumeIt's getting hot in here.
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BTW, These Perfumes Make You Smell Rich, and You Can Buy Them at UltaMeet your new signature scent.
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Octavia Morgan Is the First Black Woman to Launch Clean Fine Fragrances at Ulta (and They're So Intoxicating)Wearing them on repeat forever.
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Out of Billie Eilish's 3 Fragrances, My Friends and I Are Convinced Your Turn Is Her Signature ScentIt's so her.
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Moroccanoil's New Eau de Parfum Smells Like an Exotic Vacation, BottledI've been waiting so long for this.
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Sorry, Cherry—This Juicy New Fragrance Trend Might Be Even More IntoxicatingIt's mouthwatering.
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It's Giving Wealth—These 13 Nest Perfumes Smell Like Old Money in the Best WayGet ready for compliments.
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10 Black-Owned Fragrance Brands to Put on Your RadarUnique and luxe scents.
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I'm Convinced CBK and Princess Diana Would Love This Trending Yet Timeless Fragrance CategoryIt's "clean, soft, and intimate."
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I'm a Perfume Snob, But These Affordable Fragrances Smell So ExpensiveThey're all under $40.
