My Goal Is to Smell Expensive and Unbothered This Winter—10 On-Sale Fragrances I’m Eyeing
I don't expect them to stick around for long.
To me, winter 2025/2026 smells elegantly unbothered. I picture a chic French baroness drenched in leopard print and draped across a sumptuous velvet sofa, sipping on a Vesper martini (it's noon) as snow flurries dust the city streets 15 floors below. A realistic vision? Perhaps not—but I can surely find a fragrance to match that exact energy. A quick spritz of an expensive-smelling perfume makes me feel instantly more sophisticated, and luckily, a slew of said potions are currently marked down ahead of Black Friday—though I don't expect them to stay available for long. From spicy florals to elevated gourmands to cozy woody concoctions, here are the on-sale fragrances I'm eyeing (and will soon be wearing) this winter.
The Best Expensive-Smelling Fragrances on Sale Right Now
Key notes: Pink pepper, rum, vetiver, tobacco leaf
If your goal is to smell chic, rich, and mysterious, I highly recommend giving this Maison Margiela best-seller a spritz. It's refined yet deeply sensual, evoking a private Brooklyn jazz club (just like its name suggests). "Do not let the 'male fragrance' description fool you," one Nordstrom shopper writes. "This fragrance will make you smell like a sophisticated lady and nothing less."
Key notes: Saffron, orange blossom, plum, cedarwood, fir balsam, amber
Is there a perfume more expensive-smelling than the iconic MFK Baccarat Rouge 540? Nope, which is why you can find plenty of dupes that give off the same vibes without making your wallet cry. The best, in my opinion, is Dossier's Ambery Saffron impression, which is inspired by the OG blend and calls upon the same notes. It's usually tagged at $49, but the brand is offering 30% off when you buy three or more items. Score!
Key notes: Vanilla, jasmine, musk
A creamy blend inspired by a fine French patisserie, this elegant, subtly sweet scent is perfect for gourmand lovers gunning for something a little more refined. The delicate florals and grounding musks give it a "skin scent" quality that whispers—never shouts.
Key notes: Musk, patchouli, peony, rhubarb, Sicilian lemon
Oh, how I love an interesting rose scent. This one sparkles with Sicilian lemon, musk, and earthy patchouli, giving the rose an edge that's far from grandma-like and powdery. Reviewers compare it to Chloé's Eau de Parfum, and I can totally see why; it has a similar delicate tartness (thanks to peony and rhubarb) that just smells so pretty.
Key notes: Birch water, fresh air, cotton blossom, lily of the valley, silk rose, jasmine blooms, sheer amber, ivory musk, white woods
Soft, delicate, and clean, this is the scent to buy if you crave the smell of fresh laundry. Just like a cotton white T-shirt, it's a soft and familiar staple you'll reach for again and again. Oftentimes the most expensive-smelling scents are the ones that quietly announce their arrival, and this $24 mist does exactly that.
Key notes: Petitgrain essence, coconut water, coconut milk, bergamot, solar musk, banana, pineapple, pool water, swimsuit spandex, sea salt
The ultimate sign of an unbothered winter? Constantly escaping the frigid weather. I may not be lounging on a luxury yacht (a girl can dream), but wearing this high-end, vacation-ready scent certainly transports me to an impromptu beach getaway.
Key notes: Bergamot, cardamom, carrot, watery accord, jasmine, violet leaf, sandalwood, amber, musk
I'm forever an 11 11 Eau de Parfum fan (which is also on sale, BTW!), but there's something about this sandalwood, musk, and cardamom scent that feels perfectly cozy-chic for winter. The whole composition sits rather close to the skin, and it's one of those fragrances that will have people begging to know how you smell so good.
Key notes: Pink pepper, ylang ylang, orange blossom, jasmine, amber Xtreme, bourbon vanilla infusion
An iconic beast mode perfume, Angel Elixir has the most impressive cost per wear. Just one spritz, and you'll catch addictive whiffs of amber, jasmine, and bourbon vanilla all day long.
Key notes: Pear accord, green mandarine super essence, lemon essence, orange flower accord, orange flower absolute, marshmallow musk accord, coffee accord, vanilla bourbon absolu, patchouli heart
YSL's Black Opium is well known as one of the sexiest perfumes of all time, though Black Opium Glitter imbues a touch more mystery with toasty marshmallow. The dazzling bottle alone makes for a stylish holiday gift, no wrapping necessary.
But why snag just one expensive-smelling fragrance when you can have five? This stunning Jo Malone set offers the brand's most sophisticated blends: Sandalwood & Spiced Apricot, Orange Bitters, Midnight Musk & Amber, Ginger Biscuit, and Fir & Artemisia. Each shines on its own, but you can also feel free to layer them for a unique-to-you scent. (Hot tip: Sandalwood & Spiced Apricot with Ginger Biscuit is quite the intoxicating pair.)

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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