I'm Calling It—This Abercrombie Dress Will Be TikTok's Next Viral Sensation


Abercrombie and Fitch

If you've taken even one scroll through TikTok, you'll know all too well that Abercrombie is having a moment. First, its jeans went viral for their impeccable fit and vintage-inspired look. Then, a corset-style princess dress blew up and subsequently sold out. (Once you see it, you'll understand why.) But the saga isn't ending there. 

With plenty of TikTok fans—myself included—who missed out on Abercrombie's last internet-famous dress now looking for a replacement, the brand stocked up on its other shockingly pretty options, and one stands out as the clear favorite. Introducing the Keyhole Slip Maxi Dress, an all-occasions dress that features elevated contrast piping around its keyhole neckline and comes in three colors—baby blue, black, and a rich brown. Making it even more desirable, the dress is currently on sale as part of Abercrombie's Semi-Annual Denim Event, which is advertising 30% off denim and 25% off everything else. 

With all that going for this $68 dress (temporarily down from $90), there's no doubt that it'll be completely TikTok famous. Before it gets there, thus making it impossible to buy, shop all three colors below. 

According to the fall/winter 2022 runways, fall is going to be all about pastels. Get ahead of the trend with this baby-blue dress. 

This expensive-looking colorway is giving major '80s and '90s Chanel vibes. 

Here's the perfect excuse to add some brown to your wardrobe. 

Shop more incredible and marked-down Abercrombie finds:

I've seen TikTokers wear this dress, and all I can say in response is wow.

If you missed out on Abercrombie's spaghetti-strap corset dress, try this puff-sleeve one instead. 

An easy rib-knit dress will never fail you come fall. 

I'm honestly shocked that this skirt is just $53. It looks like it costs triple that. 

I always stock up on cool bodysuits when they're on sale. You never know when one will come in handy. 

Okay, this dress is taking me back to the '90s in the best possible way.

Summer isn't over yet. Now, give this dress some time in the sun.