I'm Calling It—This Abercrombie Dress Will Be TikTok's Next Viral Sensation
If you've taken even one scroll through TikTok, you'll know all too well that Abercrombie is having a moment. First, its jeans went viral for their impeccable fit and vintage-inspired look. Then, a corset-style princess dress blew up and subsequently sold out. (Once you see it, you'll understand why.) But the saga isn't ending there.
With plenty of TikTok fans—myself included—who missed out on Abercrombie's last internet-famous dress now looking for a replacement, the brand stocked up on its other shockingly pretty options, and one stands out as the clear favorite. Introducing the Keyhole Slip Maxi Dress, an all-occasions dress that features elevated contrast piping around its keyhole neckline and comes in three colors—baby blue, black, and a rich brown. Making it even more desirable, the dress is currently on sale as part of Abercrombie's Semi-Annual Denim Event, which is advertising 30% off denim and 25% off everything else.
With all that going for this $68 dress (temporarily down from $90), there's no doubt that it'll be completely TikTok famous. Before it gets there, thus making it impossible to buy, shop all three colors below.
Shop more incredible and marked-down Abercrombie finds:
Next up: This $88 Abercrombie Dress Went Viral on TikTok Thanks to a Chic 61-Year-Old
Eliza Huber is an NYC-based senior fashion editor who specializes in trend reporting, brand discovery, and the intersection of sports and fashion. She joined Who What Wear in 2021 from Refinery29, the job she took after graduating with a business degree from the University of Iowa. She's launched two columns, Let's Get a Room and Ways to Wear; profiled Dakota Fanning, Diane Kruger, Katie Holmes, Gracie Abrams, and Sabrina Carpenter; and reported on everything from the relationship between Formula One and fashion to the top runway trends each season. Eliza lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, watching WNBA games, and scouring The RealReal for discounted Prada.
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