Abercrombie's TikTok-Viral Jeans Are All 30% Off Right Now—Shop the Best Pairs
Honestly, the renaissance of mall brands like J.Crew and Abercrombie is music to my millennial ears. Both brands had a chokehold on me in the early 2000s and have now mounted comebacks in 2022 thanks in no small part to TikTok. J.Crew has leaned heavily on its incredibly stylish new designer, Olympia Gayot, who has attracted a cult following of her own. Meanwhile, Abercrombie's success can be attributed to its well-fitting denim, which earned plenty of fans on TikTok, and its ability to distance itself from the logomania that dominated the early 2000s.
Right now, Abercrombie is offering 30% off its entire selection of denim—a deal too good to pass up, in my opinion. Scroll down to shop the 17 best styles, from trendy baggy jeans to sleek flares.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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