Abercrombie's TikTok-Viral Jeans Are All 30% Off Right Now—Shop the Best Pairs


(Image credit: @aniyahmorinia)

Honestly, the renaissance of mall brands like J.Crew and Abercrombie is music to my millennial ears. Both brands had a chokehold on me in the early 2000s and have now mounted comebacks in 2022 thanks in no small part to TikTok. J.Crew has leaned heavily on its incredibly stylish new designer, Olympia Gayot, who has attracted a cult following of her own. Meanwhile, Abercrombie's success can be attributed to its well-fitting denim, which earned plenty of fans on TikTok, and its ability to distance itself from the logomania that dominated the early 2000s. 

Right now, Abercrombie is offering 30% off its entire selection of denim—a deal too good to pass up, in my opinion. Scroll down to shop the 17 best styles, from trendy baggy jeans to sleek flares. 

Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.