7 Fashion Pieces That Are Going Viral Thanks to Celebs


(Image credit: @dualipa)

Celebrities no doubt inspire our wardrobes and shopping habits, but there are some fashion pieces they have put on the map in a major way recently. I’m talking about items that are going viral to the point of selling out everywhere—and there are some standouts you can still get your hands on, ranging from luxury It pieces to designs from rising brands to in-the-know affordable finds. So what are the viral fashion items to have on your radar right now?

From Bottega’s perpetually sold-out (but recently restocked!) drop earrings that have been spotted on Kendall Jenner and Bella Hadid to Fancì Club’s barely there sheer dresses that are a favorite of Hailey Bieber and Rosalía to the Rihanna-approved sneakers that are nearly impossible to find, see the viral celebrity fashion pieces all of our editors are talking about. It's only a matter of time before they all sell out.

Bottega Veneta Drop Earrings


(Image credit: @bellahadid)

The Bottega Veneta drop earrings are the jewelry piece that landed on a million waiting lists and preorders when they sold out last year. The good news is that they are finally back, and cool, updated takes are being released—including a merlot pair this editor is eyeing.

Adidas x Wales Bonner Sneakers


(Image credit: Backgrid)

The Adidas Samba sneakers are sold out practically everywhere, and the same thing can be said for another Adidas style—specifically, the pieces designed in collaboration with Wales Bonner, which are favorite of celebs including Rihanna and Dakota Johnson.

Gucci Jackie 1961 Bag


(Image credit: @dualipa)

As the name implies, the Jackie 1961 bag was originally released in the '60s but was reintroduced with a new design in 2020. While it's been a few years since the updated version came out, the bag is hotter than ever, proving that it is one of the key designer investment bags to have on your short list right now.

Calzedonia Tights


(Image credit: @kendalljenner)

I've been speaking at length about the sheer-tights trend that has been sweeping the style set this winter—thanks in part to the "pants-less" trend that celebs such as Kendall Jenner have endorsed. The one thing the outfits have in common? Calzedonia tights—the $20 find you'll spot in the wardrobes of everyone from Hailey Bieber to Mindy Kaling.

Khaite Shellar Jacket


(Image credit: Backgrid)

The piece that launched a thousand messages in our editor Slack channel: the Khaite Shellar jacket. The leather jacket, finished with a shearling collar and aviator shape, is a favorite of celebs including Laura Harrier and Alexa Chung, who are making this one of the top cult investment buys of the moment.

Fancì Club Sheer Pieces


(Image credit: @haileybieber)

Both sheer pieces and floral rosette details are key trends for spring 2023. If you're looking to try both at once, snap up a piece from Fancì Club, which has created items that are sell out the moment celebrities such as Hailey Bieber and Rosalía step into them.

Saint Laurent Blade Heels


(Image credit: @rosiehw)

Saint Laurent's Blade heels have been so popular over the past several years that the brand has been dropping new designs of them each season. The croc-embossed styles are proving to be especially in-demand right now.

Next: 11 Quiet-Luxury Bags That Are Low-Key, Anti-Trend, and Peak Cool

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.