9 Zara Trends Londoners Are 100% Going to Buy Into This Summer

You know you were born to be a fashion editor when scrolling through Zara's new-in section brings you inordinate amounts of joy. Although I know the biggest drops tend to happen on Mondays and Thursdays, I still like to scan the site daily—all in the name of journalism, of course!—to ensure I spot the next sell-out item before it, well, does just that; sell out. One of the perilous parts of doing so, however, is that I often see things I'd quite like for myself. This is Zara we're talking about, a brand which is generally appealing across the board. And right now, in regards to my own wardrobe, I'm naturally focussing on summer.


(Image credit: @_jessicaskye)

Jessica wears a crochet dress from Zara (£46)

I don't buy new items often, and when I do, it's usually to replace pieces that are beyond repair. Think white dresses with sun tan lotion stains that I just can't shift or, indeed, clothes that I've kept since my early 20s and no longer fit me. It wasn't until this past weekend, when the sun shone for the first time in what felt like ages that I realised I had a few gaps in my summer capsule from such past purges. Never mind, Zara's summer collection is here, and it has the items I could do with replenishing fully covered. However, upon scrolling, I couldn't help but notice that there were a handful of Zara's summer trends that really stood out; items I know will be all over my Instagram feeds and the streets of London in a matter of days.

Looking at the latest Zara wares, I couldn't help but think that the brand has nailed that London cool-girl aesthetic with its latest collection; a blend of relaxed tailoring, excellent separates and considered colours feels intrinsic to the aesthetic I see in coming out of the capital right now, which isn't an easy thing to encapsulate in one collection. As such, I've rounded up an edit of the Zara summer trends I know will dominate London this season. To see them, you need only scroll on.

1. Palazzo Pants

2. Cut-Out Dresses

3. Bustier Tops

4. Soft Tailoring

5. Shell Jewellery

6. Printed Tulle

7. Summer Sparkle

8. Lace-Up Shoes

9. Cape Details

Next Up: The Ageless Anti-Jeans Trend That's All Over Zara, M&S and Net-a-Porter

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.