My Friend Asked For an Elegant Summer Wardrobe On a Budget—9 Zara, COS and H&M Buys I Sent Back
From breezy dresses to light linen, these are the most expensive-looking summer buys from Zara, COS and H&M right now.
The summer season has settled into a bright, warm rhythm, and in response, my calendar is filling up fast. Plans of picnics in the park, al fresco dinners and weekend getaways are lighting up my group chat, along with the age-old question of what we're going to wear. As a shopping editor, my friends know that I spend hours scrolling through the new-in sections, so I have a good idea of where to find the best pieces at all times. So when my best friend asked for an affordable update to her summer wardrobe that focused on timeless pieces that looked triple their actual price, I sent these Zara, COS and H&M buys straight back.
Florrie wears H&M Oversized Tie-Detail Blouse (£23)
The British high street has come a long way in recent years. Now, any time I need a refined update at an affordable price, I know that with a little searching, there's something special to be found. And most of the time, I start my search at Zara, COS, and H&M. This trio of brands has a way of leaning into current trends with an enduring edge, ensuring these pieces will earn their keep in our wardrobes.
Florrie wears the COS Cotton Straight-Leg Drawstring Trousers (£65)
For summer 2026, these brands have once again proven their design prowess and contemporary accolades, with classic trousers and jeans taking on a fresh barrel-leg silhouette, simple tank tops renewed with accents of lace and Broderie anglaise for a dainty edge and throw-on dresses cut in elegant silhouettes that can move from day to night dressing with the swap of a shoe. Whether you're bolstering your summer capsule wardrobe or looking for a standout piece to freshen up your most worn summer outfit, these three brands have restocked their summer collections just in time. Now, I've rounded up the very best summer buys from Zara, COS and H&M that look seriously expensive and will immediately work hard in any great summer wardrobe.
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Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.