When Réalisation first dipped its toe into the UK retail market last year, a legion of cool girls lost their collective shit. I've never seen such a fashion scrum before as I did that first day of the pop-up store in Selfridges. It was a true smash-and-grab, with changing rooms overflowing and many a normally polite lady eschewing all manners to get her hands on that still-covetable leopard-print slip skirt called the Naomi.
It was a clear indicator of just how far Réalisation fever had spread since that first hit dress in 2017. We knew from the virtual world of Instagram that this Australian (not French!) indie brand garnering more and more tags, posts, likes and ambassadors by the second than any other. Last summer's feeds were not complete without a little floral dress from the brand. However, witnessing the fandom IRL was something else.
Until recently, you were at the mercy of an international website, which, for a time, couldn't ship to the UK due to the introduction of GDPR laws (boring to explain, but hugely detrimental to our wardrobes). But now marks a major moment in the development of our summer capsule collections: Réalisation's e-commerce site is now UK-friendly and entirely shoppable from our shores. What's more is that there's a flash sale on right now for four days only.
Réalisation is the kind of brand, like Rixo, that doesn't need to go on sale. The stock sells like hotcakes, and with limited runs and exclusive pieces, it means there's very little leftover to be discounted and flogged off. Which is why this is a very rare and momentous few days to make the most off. The brand is offering 25% off everything at the moment. Just use the code "DAYDREAM" and the below prices will be reduced.
To help you decide on what to buy within the next few days, we've tracked down some of the coolest Réalisation girls to see what they're wearing.
Lucia Cuesta wearing Réalisation's daisy-print Jeet Flower Power Dress.
Marta of Life of Boheme wearing the famous leopard skirt.
Pixie Geldof wearing the new Liv dress.
Model Georgia Pratt-Holiber in the heart-print Kaia shirt and Naomi skirt.
Maria Bernad wearing the Cookies Hypnotic Skirt on holiday.
Model Kouth wearing another cute daisy-print option. This is the Devon Flower Power Dress.
Annabel Rosendahl in the Vivienne Tiger Dress.
Sabina Socol wearing Réalisation's Tia Dusty Pink Slip Dress.
Simone's Nicks Hypnotic blouse has been particularly popular recently.
Emili's Violette dress was a big hit in 2017, and it's now a regular part of the collection.
Next up, see the best summer dresses from other brands.
Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.
Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.
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