The Secret to Hailey Bieber's Rosy Glow? A Cult Blush Editors Swear By


(Image credit: @haileybieber )

If there's anything I've learned from the Internet lately, it's that we're all essentially trying to be Hailey Bieber. From everyone you know booking a haircut appointment to chop a bob this week to trying to discern her exact makeup routine from her TikTok videos, it's no secret that the Rhode founder is pretty much everyone's beauty muse. 

If you haven't been quick enough to snag Rhode products before they sell out, you're in luck, because there's one part of Bieber's routine that you can definitely try. Meet Merit's Flush Balm Cream Blush, which, if you were wondering, is how Hailey always looks perfectly flushed. 

The sheer, balmy formula now clocks at £30, which makes it a no-brainer to add to your morning routine. It's also infused with vitamin E, so it's great for anyone looking for a skin-friendly boost. The formula just came out with four dreamy new colours—keep reading for the latest. 


(Image credit: @haileybieber)


Shop the Rest of the Flush Balm Line

This story originally appeared on Who What Wear U.S. 

Next: 8 Celebrity Beauty Brands That Are Actually Really Good

Associate Beauty Editor

Katie Berohn is the associate beauty editor at Who What Wear. Previously, she worked as the beauty assistant for Good Housekeeping, Woman's Day, and Prevention magazines, all part of the Hearst Lifestyle Group. She graduated from the University of Colorado, Boulder, with a major in journalism and minor in technology, arts, and media, and earned her master's degree at NYU's graduate program for magazine journalism. In addition, Katie has held editorial internships at Denver Life magazine, Yoga Journal, and Cosmopolitan; a digital editorial internship at New York magazine's The Cut; a social good fellowship at Mashable; and a freelance role at HelloGiggles. When she's not obsessing over the latest skincare launch or continuing her journey to smell every perfume on the planet, Katie can be found taking a hot yoga class, trying everything on the menu at New York's newest restaurant, or hanging out at a trendy wine bar with her friends.