I Tried Hailey Bieber's Contouring Hack and My Face Has Never Looked So Sculpted

If there is one place that's filled to the brim with makeup hacks, it's TikTok. If you're a beauty lover like I am, your For You page may well be dominated by viral beauty products and makeup tips—some of which are more successful than others when it comes to translating them into real life.

So when I heard that celebrity makeup artist Mary Phillips (who does the makeup for Hailey Bieber, Jennifer Lopez and Kendall Jenner) had a hack for effortlessly blended contouring that was blowing up on the social platform, I knew I had to try it out for myself. Because who doesn't want to look as sculpted as Hailey Bieber?


(Image credit: @haileybieber)

Content creator Tara Sigari took to social media to share how she loved the look of both Hailey Bieber's and Kendall Jenner's makeup, mentioning that they both had the same makeup artist, Mary Phillips. After a little digging, she found out exactly how they get that softly sculpted effect.

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Many have now taken to TikTok to share their results. But what does the hack involve exactly? While we've been accustomed to applying foundation then concealer and contour, this hack turns order on its head. Instead, you apply your contour and concealer first, then blend before applying a foundation all over your skin with a big fluffy brush. The idea is that you get an effortlessly blended effect with no harsh lines from the contour or concealer. After seeing so many get great results on the app, I rushed to give it a go for myself. 


(Image credit: @kendalljenner)

How to do the viral Hailey Bieber contour hack:


(Image credit: @eleanorvousden)

I have to say it feels very odd going in with a cream contour and concealer first. On the day I tested this out, my skin had broken out, and I had some redness, so I was concerned that by not layering a foundation first, it wouldn't provide enough coverage. Not to mention that the contour might look muddy. But I ploughed on by and applied a creamy contour stick to the places I wanted to sculpt and a slightly lighter concealer to the areas I wanted to highlight. I did add a touch of another neutral concealer to my spots where I needed a little extra help before taking a beauty sponge to blend it all out. 


(Image credit: @eleanorvousden)

I blended out the lighter concealer areas first to avoid transferring the contour into places it shouldn't be. Once those were all blended out, I then buffed in the contoured areas to blend them in to the concealer.


(Image credit: @eleanorvousden)

This was the result of the concealer and contour blended out, before going in with the next step—to buff a small amount of foundation over the top with a big fluffy brush.


(Image credit: @eleanorvousden)

Taking my beloved It Cosmetics CC Cream, I applied a small amount to the back of my hand and took a large fluffy brush to buff it into the bristles before buffing over my skin. I felt like the concealer had provided a good amount of coverage, so I could use much less foundation than I'd usually use.


(Image credit: @eleanorvousden)

And here is the final result—and I have to say I really like this technique. I think the effect is far softer and more blended than if I were to apply foundation first and then a cream contour. I also liked that the placement of the concealer gave me enough coverage that I could use much less foundation. It did take a bit more time to do to ensure I'd throughly blended everything out, but overall I'm super impressed by this hack. It's a yes from me. 

Shop the products to get the look:

Up Next, No Lie—I Tried Hailey Bieber's Blush Hack, and My Face Has Never Looked Better

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.