18 Cheap Shampoos That Are Just as Good as Expensive Ones, According to Editors Who Have Tried Hundreds
As a beauty editor, I've been lucky enough to try some of the most expensive and best hair care brands on the market, but sometimes nothing compares to washing your hair with a cheerful and cheap shampoo.
From Oribe to Augustinus Bader, I've tested plenty of luxury shampoos, and honestly, sometimes it's hard to tell the difference when compared to more affordable formulas. Don't get me wrong, salon-quality hair care is worth it when it comes to things such as hair tools or hair masks, but when it comes to shampoo, all I really want is a formula that is going to cleanse my roots without stripping my hair (or breaking the bank).
As it turns out, the whole team at Who What Wear UK feels the same. In fact, some of their favourite shampoos of all time are some of the most affordable options on the market. So, of course, I asked them to share all of their top recommendations with me.
It goes without saying, but when choosing an affordable shampoo, it's still important to keep your hair type and hair needs in mind, but you'll often find that there are plenty of cheaper options available. So, if you're wondering which affordable shampoos team Who What Wear UK can't live without, then keep on scrolling...
What to Look for When Choosing a Cheap Shampoo
If you already have dry hair or you bleach it, you’ll want to avoid shampoos with sodium laureth sulphate (SLS). This is the foaming agent in a lot of shampoos, and while many higher-end shampoos have developed clever alternatives, such as using coconut-derived foaming aids, most cheaper ones still opt for this. The same goes for people who colour their hair, as SLS can lift the colour too.
However, if you have natural, moisture-balanced hair or oily roots, SLS isn’t damaging for your locks. Whatever shampoo you do opt for, just make sure you’re treating your ends to a hydrating mask and protecting your hair from any heat styling you’re doing.
So without further ado, below you'll find the best cheap shampoos that editors actually use.
The 18 Best Cheap Shampoos, as Recommended by Editors
- Best Hydrating Cheap Shampoo: Aussie Miracle Moist Shampoo
- Best Cleansing Cheap Shampoo: Neutrogena T/Gel Anti Dandruff Shampoo, £6.10
- Best Cheap Shampoo for Shine: TRESemmé Lamellar Shine Shampoo, £3.50
- Best Cheap Shampoo for Curly Hair: Umberto Giannini Curl Jelly Wash Shampoo, £8.95
- Best Cheap Shampoo for Fine Hair: Aveeno Clarify and Shine+ Apple Cider Vinegar Shampoo, £7.99
1. Aussie Miracle Moist Shampoo
Hair Type: Thick and Frizzy
"I love Aussie shampoos," says Who What Wear UK beauty editor, Eleanor Vousden. "They leave my hair feeling really soft and shiny on a budget. The miracle moisture range is particularly good at hydrating my dry lengths while smoothing frizz." With Australian macadamia nut oil to deeply condition the hair, this shampoo will leave your roots feeling clean without stripping them of moisture.
Shop the Cheap Shampoo:
Key ingredients: Australian macadamia nut oil.
Size: 300ml
For
- Super affordable and nourishes hair.
Against
- Might not be best for those of you with oily roots.
2. UKLASH Hair Shampoo
Hair Type: Thick and Naturally Wavy
"I've been on a hair health journey recently, and this shampoo has been designed to improve scalp health and create the best environment for hair growth," explains Who What Wear UK junior beauty editor, Grace Lindsay. "Pineapple extract and amino acids stimulate the scalp while vitamin B5 nourishes and strengthens. If you're also on a hair health journey, then I highly recommend giving this a go. It's suitable for all hair types and even offers anti-dandruff technology."
Shop the Cheap Shampoo:
Key ingredients: Pineapple extract, amino acids and vitamin B5.
Size: 250ml
For
- Effective ingredients to cleanse and care for the hair.
Against
- On the expensive side of affordable.
3. Charles Worthington Grow Strong Activating Shampoo
"Another shampoo that has helped on my hair health journey is this shampoo from Charles Worthington," says Lindsay. "It works to keep your scalp healthy and reduce breakage, which is definitely something I suffer with. No, it won't magically reverse years of heat damage, but what it will do is cleanse your scalp and leave your hair feeling a little bit stronger."
Key ingredients: Pea sprout extract and nourishing proteins.
Size: 250ml
For
- Cleanses hair and leaves it feeling stronger.
Against
- Not as hydrating as other options in this roundup.
4. L'Oréal Paris Elvive Hydra Hyaluronic Acid Shampoo
Hair Type: 3C/4A
"I often get really dry hair, so I love how moisturised and nourished this makes my scalp and hair feel," says Who What Wear UK Editorial Assistant, Brittany Davy. "It's also so lightweight. It gives me the silky-looking hair I want without making it too greasy or feeling weighed down."
As the name suggests, this formula is packed with hyaluronic acid, so it's a great choice for dehydrated hair.
Shop the Cheap Shampoo:
Key ingredients: Hyaluronic acid.
Size: 400ml
For
- Super-hydrating formula while still being lightweight
Against
- If you don't have dry hair, this might not be the best choice for you.
5. Monday Haircare Moisture Shampoo
Hair Type: Wavy
"I love the look of this shampoo and having a pump makes it so much easier in the shower," says Who What Wear UK social media editor, Megan Storey. "My hair smells great and always feels super healthy whenever I use this."
This hydrating formula gently cleanses the scalp and is full of naturally nourishing ingredients such as coconut oil, shea butter and vitamin E.
Shop the Cheap Shampoo:
Key ingredients: Coconut oil, hydrolysed rice protein, shea butter and vitamin E.
Size: 800ml
For
- Great value for money, looks cute and smells great.
Against
- Slightly bulky packaging.
6. Monday Haircare Smooth Shampoo
Hair Type: Straight
Another Monday haircare recommendation comes from Who What Wear UK senior shopping editor, Emily Dawes.
"I tried Monday’s smooth shampoo for Who What Wear’s Next in Beauty awards a couple of years ago and I was so impressed," says Dawes.
"Before I knew the price tag, I had presumed it was a really high end product because the effects (and cute packaging and delicious smell) were just so good!
|Now I’m a complete convert and will always stock up on my Boots run, choosing it over other run of the mill affordable brands I used to use."
Shop the Cheap Shampoo:
Key ingredients: Coconut oil, hydrolysed rice protein, shea butter and vitamin E.
Size: 800ml
For
- Great value for money, looks cute and smells great.
Against
- Slightly bulky packaging.
7. Neutrogena T/Gel Anti Dandruff Shampoo for Oily Scalp and Hair
Hair Type: Medium Thickness and Naturally Straight
"Neutrogena's T/gel shampoo is the unsung hero of shampoos - not only does it actually work as a gentle anti-dandruff cleansing shampoo, but it always leaves me with great smelling hair and doesn't break the bank," says Who What Wear UK affiliate manager, Jerrylyn Saguiped.
If you suffer from an oilier scalp, this is a great choice. This shampoo works to remove excess oil from the very first wash and features salicylic acid to fight hair flakiness at the same time.
Shop the Cheap Shampoo:
Key ingredients: Salicylic acid and piroctone olamine.
Size: 250ml
For
- Ideal for oily scalps
Against
- The formula might be a little stripping for those of you with dry hair.
8. TRESemmé Lamellar Shine Shampoo
Hair Type: Fine and Naturally Straight
"I've used TRESemmé for years as it's one of the few brands that leaves my hair feeling hydrated and shiny, plus it's seriously affordable," says Who What Wear UK shopping editor, Florrie Alexander. "Also they do smaller bottles which are great for travel!"
Shop the Cheap Shampoo:
Key ingredients: Amino acids and ceramides.
Size: 680ml
For
- Great value for money and adds salon-worthy shine.
Against
- Big bottle can be bulky (but can get smaller sizes).
9. ORS Olive Oil Creamy Aloe Shampoo
Hair Type: 4B
"The aloe vera and panthenol in this formula counteract any dryness that shampoo can sometimes cause Afro-textured hair, and although it’s far from a cleansing cream, the texture is quite creamy for a shampoo," says contributing beauty director, Keeks Reid.
Shop the Cheap Shampoo
Key ingredients: Olive oil and aloe vera.
Size: 370ml
For
- Great for detangling.
Against
- Probably too rich for very fine hair or oily scalps.
10. Noughty To The Rescue Shampoo
"Noughty formulas are free of silicones and sulphates, so you know that the soft feeling post-wash is thanks to the infusion of ingredients rather than your hair being coated in a faux-silkiness," says Reid.
Key ingredients: Sweet almond and sunflower seed extract
Size: 250ml
For
- Deeply moisturising and perfect for dry hair.
Against
- Probably best for curly hair or frizz-prone textures.
11. Cantu Shea Butter for Natural Hair Sulfate-Free Cleansing Cream Shampoo
"First, if you’re a fan of sugary cocktail scents, you’ll love the smell of this shampoo," says Reid. "It’s marketed as a cleansing cream, but I would say it errs more on the side of a rich, creamy shampoo."
Formulated with 100% pure shea butter, you know that your hair is going to feel nourished after using this.
Key ingredients: Shea butter.
Size: 400ml
For
- So moisturising that you can skip the conditioner.
Against
- Quite a heavy consistency, so it may weigh down finer hair.
12. Umberto Giannini Curl Jelly Wash Shampoo
"I’m a huge fan of the Curl Jelly range, and this shampoo is great for wavy-to-curly hair to gently lift dirt without causing frizz," says Reid. Free from silicones, parabens and sulphates, this formula has been designed to work with your natural curls and leave you with a bouncy finish.
Key ingredients: Vitamin B5
Size: 250ml
For
- Natural hair texture is left looking bouncy and vibrant.
Against
- Beautiful light texture, but might want to pair with a more moisturising conditioner.
13. Lush Tofu Shampoo
Hair Type: Thick, Wavy and Frizzy
"I’m officially a fan of Lush’s Tofu shampoo," says Who What Wear UK news writer, Natalie Munro. "Packed with protein, this creamy formula brought back the shine my hair had been missing for a while. It lathers effortlessly, releasing a subtle, sweet scent and leaves my hair feeling clean, fresh and noticeably less frizzy—making it a winner in my book"
Shop the Cheap Shampoo:
Key ingredients: Silken tofu, agave syrup and rice vinegar.
Size: 200g
For
- Vegan formula.
Against
- This cream shampoo requires a little massaging before applying.
14. Faith In Nature Lavender & Geranium Shampoo
"I seem to change shampoos and conditioners often, but one of the few brands that I always come back to is Faith in Nature," says Munro. "Formulated with active natural ingredients, I find that the products are hydrating enough for my dry hair and always leave it feeling clean."
This vegan formula is paraben and SLS free and is made with 100% natural fragrance and essential oils. The lavender scent is perfect for soothing the mind and scalp.
Key ingredients: Organic rosemary, nettle and chamomile.
Size: 300ml
For
- Soothing scent and natural formula
Against
- Might not be as hydrating as other options
15. The Body Shop Shea Intense Repair Shampoo
Hair Type: Thick, Long and Curly
"When purchasing shampoos, I rarely look for affordable options as I always believed you couldn't find a cheap product that gently cleaned your scalp. So, when I tried The Body Shop's best-selling Shea Intense Repair shampoo, I was very delighted to have my mind changed on the matter," says Who What Wear UK SEO Writer, Ava Gilchrist.
"The mild formula melts like butter into the roots and lathers like a dream. It doesn't use any detoxifying agents to remove daily buildup and oils, but I still felt like I had hit reset on my hair. I'll still use a shampoo designed for oily hair most hair washes, but I can see myself switching to this one from time to time when I want to give my scalp a night off."
Shop the Shampoo:
Key ingredients: Community Fair Trade shea butter, vegan silk protein.
Size: 400mL.
For
- This has a silky consistency and conditioner-like finish to the formula.
Against
- The formula could feel too heavy for fine or thin hair types.
16. Arkive The All Day Everyday Shampoo
Hair Type: Fine
"Created by renowned hairdresser Adam Reed, all of Arkive's affordable hair products are salon-standard, but it's this everyday shampoo that comes highly-rated from me," says Nash. "It removes grease and grime with ease, but never leaves hair feeling stripped, thanks to moisture-restoring baobab protein."
Shop the Shampoo:
Key ingredients: Baobab protein
Size: 250ml
For
- Great all-rounder that will leave hair smelling and feeling like you've had your hair washed in a salon.
Against
- I'd love a bigger bottle!
17. Aveeno Haircare Clarify and Shine+ Apple Cider Vinegar Shampoo
Hair Type: Thick and Frizzy
"I bought Aveeno’s Daily Moisture+ Oat Milk Blend Shampoo on the recommendation of my hairdresser, and as someone who usually only uses salon-grade hair products, I’m really impressed," says Who What Wear UK copy editor, Georgia Seago. "I have quite a dry and itchy scalp, and I find this to be really soothing whilst also leaving my hair feeling hydrated. A lot of shampoos for itchy scalps can strip the moisture from hair, but not this one."
Shop the Cheap Shampoo:
Key ingredients: Colloidal oats and apple cider vinegar
Size: 300ml.
For
- Cleanses hair without stripping it of moisture.
Against
- Probably wouldn't use every day.
18. Lush Fairly Traded Honey Shampoo
Hair Type: Long and Wavy
"This is a recent discovery for me and I was interested to see how honey could bring a shine to my winter-damaged hair," explains Who What Wear UK graphic designer, Emily Post. "It is, in my eyes on the higher end of the affordability scale, but the bottle will last as the shampoo lathers well so you only need to use a small amount. The results left my hair feeling smooth, glossy and with some extra volume.
Shop the Shampoo:
Key ingredients: Fairly traded honey, geranium oil and linseed mucilage.
Size: 110g.
For
- Uses natural ingredients to smooth and condition.
Against
- The honey scent can be quite sickly sweet to certain noses.
This story was originally published at an earlier date and has since been updated.
Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.
As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.
-
GHD Is the Rolls-Royce of Hair Straighteners—This Is My Beauty-Editor Review of Every Styler
Yes, each one is different.
By Eleanor Vousden
-
The Luxe Bob Is the Most Elegant Way to Style Your Short Hair This Season—These Looks Prove It
Chic, classy and polished.
By Grace Lindsay
-
So You Think Your Shoulder-Length Hair Can’t Create Chic Up-Dos? Allow Me to Prove You Wrong
I'm swept up in these styles.
By Ava Gilchrist
-
The “Broom” Bob Might Just Be the Classiest Spring Hair Trend I've Ever Seen
The crème de la crème of short hairstyles.
By Grace Lindsay
-
I've Researched Every Beauty Product Victoria Beckham Actually Uses, From Makeup to Skincare
Including a £9 moisturiser.
By Eleanor Vousden
-
I Asked the Experts—These Are the "Dated" Hair Trends They're Switching Out for Chicer Alternatives This Year
All the inspiration for a fresh new look.
By Grace Lindsay
-
A Hair Trend Forecaster Just Told Me These 9 Hair Trends Will Totally Dominate This Spring
Which will you try?
By Eleanor Vousden
-
I Take Back Everything I've Said Before—The Square Bob Is the Chicest Haircut for Spring
Calling my hairdresser ASAP.
By Grace Lindsay