Editors and Stylists Agree: This Might Be the Best Haircare Brand of All Time

First up is probably the brand's most iconic product, and for good reason. If you want that effortlessly cool volume and texture, this is the stuff to reach for. "Oribe's texturising spray needs no introduction, but if you're yet to try it, take this as your sign. A quick spritz through the lengths of your hair gives instant texture without feeling heavy, sticky or gritty. Instead, my hair feels soft to the touch and expertly tousled," says beauty editor Eleanor Vousden.

This is my personal favourite, as it literally feels as though I am applying liquid gold to my hair. All I do is run a few drops of this oil through my ends once styled, and I am left with soft, shiny strands that make it look as if I've spent hours in the salon. Don't worry, though, as the argan oil-infused formula never feels heavy or greasy.

This product won our Next in Beauty 2025 award for the best hair serum thanks to its ability to transform your tresses overnight. It works to smooth, soften and strengthen your ends while you sleep, so you can wake up to a very good hair day. "I really love this product. It doesn’t leave my hair greasy, and it smells lovely. You also don't need much for it to work well, which is a bonus," says insights analyst Sophie Cookson.

Speaking of hair serums, I seriously rate this fortifying treatment from the brand. As mentioned, my hair is quite damaged from years of heat styling and bleach, but this hardworking formula helps to strengthen, add moisture, and increase elasticity. I also like to use this as an overnight treatment, as it leaves my hair feeling soft and smelling incredible. One thing I will say is that a little goes a long way, so start with a small amount to see how you get on.

At-home hair glosses are incredibly popular for getting that salon-worthy shine in between appointments. Our shopping editor, Florrie Alexander, loves this one from Oribe, as it hydrates her ends and adds a glossy finish that lasts until her next hair wash.

If you're on the hunt for a luxury shampoo to elevate your in-shower routine, look no further. Not only does this bottle look incredible, but inside you'll find a rejuvenating formula packed with argan, maracuja and cypress extracts. My damaged hair can't get enough. I don't know how it does it, but it leaves my roots feeling cleansed yet hydrated, which is often a tough balance to strike.

"A 2025 version of Sun In that's actually good for your hair? You're looking at her! As someone who loves to brighten and lighten my bleached blonde strands as much as possible come summer, I've been absolutely addicted to this spray from Oribe. Unlike the sketchier formulas of our youth, this peroxide-free version is activated by heat (aka your hairdryer) and/or the sun and utilises hair-healthy ingredients like lemon and chamomile to illuminate strands. Not to mention, it even infuses hair with UV protection and a hit of moisture," says Erin Jahns, beauty director at Who What Wear US.

Ok, this isn't technically a hair product, but hair tools are just as important, and this comb is too chic not to include. It's one of those beauty products that I love to have in my handbag, and the wide-tooth design is perfect for detangling wet or dry hair.

"I have only met two—yes, two—leave-in detangling formulas that truly detangle and condition my damaged hair so well that I quite literally only lose a few strands during my comb-through. And this stellar formula is one of them! I'm hooked for life, and I recommend it to anyone and everyone who is sick of subpar leave-in conditioners and detangling cocktails," says Jahns.

"Nothing is more frustrating than waking up to find your previous day's style a little more bedraggled than you'd hoped. I'm obsessed with this restyling spray because it makes quick do-overs and impromptu styling spruces piece-of-cake easy. And again, in true Oribe form, it will leave your tresses smelling heavenly," Jahns tells me.

"Not only does this dry shampoo smell divine and weightlessly absorb excess oil that can sabotage our styling game, but it's also approved by our editors' loved ones as well! My mum is a huge fan," says Jahns.