This Is Easily the Chicest Perfume Brand Around, and I Can't Get Enough
Looking for a fragrance that ticks all the boxes? Aerin perfumes could just be the chicest around. Click here to discover and shop the best scents.
I think it is often underestimated just how difficult shopping for the best perfume is. For starters, the stuff is expensive. While parting with a few quid on a foundation that isn’t quite right doesn’t feel like a huge financial loss (with a bit of mixing, you can usually find a way to make it work), dropping three figures on a luxury perfume that isn’t all you hoped is more difficult to swallow.
We’ve all been there. You spritz something on the counter and fall in love at first sniff, or smell something divine on someone and add it straight to your basket, only to get the goods home, douse yourself in the stuff and realise it gives you a nauseating headache.
And to make perfume shopping even harder, we’re now faced with what feels like hundreds of snaps of painfully pretty bottles every time we log on to Instagram. But chic bottles don’t always mean chic scents. In fact, finding perfumes that smell as good as they look can be tricky business. There is one brand, however, that I fervently believe is seriously underrated in this realm.
There’s a high chance you have already heard of Aerin perfumes. Their distinctive stone lids and beautiful gold hardware make them perfect Insta material. But you’d be forgiven for never having given them a sniff. You see, unlike so many other Instagrammable perfumes around (no, I won’t name names), the scents of Aerin perfumes are enviably unique, long-lasting and universally wearable.
The brand, which was founded by Aerin Lauder (yes, she is the granddaughter of the Estée Lauder), is all about effortlessly beautiful living. Think classic scents with an air of modern ease and luxury that makes them the ultimate reach-fors. Despite my 70-strong perfume collection, it’s Aerin scents that I find myself reaching for day in, day out. They are the epitome of laid-back luxury.
The fragrances themselves are easy to wear and powerful without being heady, and they become one with the skin in a way that has people thinking you just smell that good. In fact, I like to think of my Aerin collection much like I do my wardrobe. There’s the sort of free-flowing chiffon dress that oozes carefree nostalgia, the business suit that screams authority and the cosy cashmere jumper that radiates warmth and comfort.
I’m the sort of person who likes my signature perfumes to be mine, so in a way, I’ve kind of been putting off writing this story. Truthfully, out of all of the perfume brands I’ve ever tried, Aerin is the one that appeals most to the sort of person who likes to keep their signature scent a secret. The perfumes are unique enough to pique interest and wearable enough to have people asking after them.
So, even though it pains me a little to share the Aerin secret with you all, I feel like it has to be done. While I’m the sort of girl who likes to keep delicious perfumes for myself, I sense Aerin Lauder is too, and it’s because of that she’s been able to create such delectable masterpieces over and over again.
Keep scrolling to shop the best Aerin perfumes out there…
The Best Aerin Perfumes, Tried & Tested
- Best perfume overall: Aerin Mediterranean Honeysuckle, £155
- Best woody perfume: Aerin Cedar Violet, £108
- Best floral perfume: Aerin Ikat Jasmine, £108
- Best warm perfume: Aerin Amber Musk, £108
- Best sweet perfume: Aerin Amber Musk Vanille, £110
1. Aerin Mediterranean Honeysuckle
Key notes: Grapefruit, honeysuckle, gardenia
They say you shouldn’t have favourites, but this little guy makes it really hard. It’s zingy and fruity (think juicy grapefruit and orange) but richly floral at the same time. Yes, it has that sort of Mediterranean summer vibe to it, but I wear this all year round. Like a crisp, white shirt and freshly pressed jeans, it embodies the laid-back Mediterranean way of life much more than it does warm sunshine.
2. Aerin Cedar Violet
Key notes: Violet leaf, cedarwood, amber
Cedar Violet is destined for cult status. Think crisp autumn walks through the forest that clear the mind and senses. It’s a woody perfume but not in the traditional sense. With violet leaf and golden gardenia, it’s light and floral enough to remind you of the great outdoors in early autumn rather than a crackling fireplace in winter.
3. Aerin Ikat Jasmine
Key notes: Jasmine, tuberose, sandalwood
For those who don’t like floral scents, you might usually be put off by the mention of jasmine. However, I challenge anyone to smell this and turn their nose up. With tuberose and jasmine, yes, it is floral, but with the inclusion of sandalwood and honeysuckle, it’s more velvety and luxe than you could possibly imagine.
4. Aerin Amber Musk
Key notes: Rose centifolia, amber, musk
This is probably considered Aerin’s most well-known fragrance, and it’s distinctly different from the rest. While most of the collection is lightweight and airy, Amber Musk is whole-bodied and warming. With amber, musk and coconut water, it’s like putting on a freshly washed jumper before you hang the washing out to dry on a sunny winter’s day.
5. Aerin Rose De Grasse
Key notes: Rose centifolia, Bulgarian rose, rose absolute
Rose-perfume haters are not welcome here. In fact, forget everything you think you know about rose as a fragrance note. Rose de Grasse is considered one of the most beautifully blended rose perfumes in existence by just about every fragrance nerd I know for good reason. It’s light but musky and leaves you smelling like a fresh bouquet of flowers all day long.
6. Aerin Lilac Path
Key notes: Privet flower, lilac, orange flower
Now this is what I like to call a luxury spritz. It’s fresh and flowing like crisp green leaves in spring, but it has a powderiness to it that makes it soft and easy on the nose. Lilac Path is truly a your-skin-but-better scent.
7. Aerin Amber Musk Vanille
Key notes: Marshmallow, vanilla, rose centifolia
New from the brand is Amber Musk Vanille, and it's just as delicious as it sounds. It's creamy, smooth, comforting and floral, with sweet undertones of marshmallow throughout. Honestly? I can see myself reaching for this throughout the whole of spring.
Why Trust Us
At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products over the years—spanning skincare, makeup, hair and nails—and work closely with trusted experts including dermatologists, makeup artists and leading industry insiders to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.