Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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Hold the Leopard—This Lesser-Worn Animal Print Is Cementing Its Place Among the ClassicsTime to get on board.
By Nicole Akhtarzad Eshaghpour
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Not Barn Jackets, Not Leather Bombers—Spring 2026 Is All About This Sporty Outerwear StyleAnd I love it.
By Nicole Akhtarzad Eshaghpour
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I'm 5'2" and Finally Coming Around to the Giant Bag Trend—See Which I'm EyeingHailey made me do it.
By Nicole Akhtarzad Eshaghpour
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My Friends Asked Me What's Worth Investing In for Spring—I Sent Them These LinksDone and done.
By Nicole Akhtarzad Eshaghpour
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Shop 29 of This Week's Best New ArrivalsBefore all your friends do.
By Nicole Akhtarzad Eshaghpour
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All My Pants Feel Dated—5 Styles I'm Eyeing for a Major RefreshThe time has come.
By Nicole Akhtarzad Eshaghpour
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I'm Shopping for a Black Everyday Bag That's Timeless and Seasonless—Here Are the Ones I LikeWish me luck on narrowing them down.
By Nicole Akhtarzad Eshaghpour
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What to Buy From Nordstrom If Your Vibe Is Saint Laurent But Your Budget Is $200I got you.
By Nicole Akhtarzad Eshaghpour
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Fashion Month Is Here—These Are the It Pieces I'm Expecting to See on Anyone With StyleThey'll be everywhere any minute.
By Nicole Akhtarzad Eshaghpour
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Shop 30 of This Week's Best New ArrivalsBefore all your friends do.
By Nicole Akhtarzad Eshaghpour
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It's Peak Freezing in NYC Right Now—These Are the Wardrobe Essentials Getting Me ThroughBarely.
By Nicole Akhtarzad Eshaghpour
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What's on an Incredibly Picky Fashion Editor's Valentine's Day Wish List? Come SeeBuckle up.
By Nicole Akhtarzad Eshaghpour
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42 Things You Have to See From Nordstrom, Revolve, and Zara Right NowThey're that good.
By Nicole Akhtarzad Eshaghpour
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New Year, New Me: 6 Things I'm Not Buying in 2026Putting it in writing to hold myself accountable.
By Nicole Akhtarzad Eshaghpour
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29 Under-$200 Nordstrom Buys That Are So 2026It will be hard to not add every single one to your cart.
By Nicole Akhtarzad Eshaghpour