Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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Shop This Week's Best New Arrivals—International Women's Day EditionPut your money where it counts.
By Nicole Akhtarzad Eshaghpour
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I'm Calling It: These Are the Best Designer Sandals of 2025BRB, I'm budgeting.
By Nicole Akhtarzad Eshaghpour
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42 Things You Have to Buy From Nordstrom, Revolve, and J.Crew Right NowSpring is coming.
By Nicole Akhtarzad Eshaghpour
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I'm Back in My Zara Era—Here's Everything I Want Right NowIt's kind of a lot.
By Nicole Akhtarzad Eshaghpour
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Trust Me—Buy These 22 ThingsSorry in advance.
By Nicole Akhtarzad Eshaghpour
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Treating Yourself? What to Buy From the New Designer Collections Before They Sell OutI'm kind of a pro at this.
By Nicole Akhtarzad Eshaghpour
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My Shopping Is Borderline Out of Control Lately—30 Shockingly Good Things in My CartOr closet.
By Nicole Akhtarzad Eshaghpour
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What to Buy From J.Crew If Your Vibe Is Morgan Stewart But Your Budget Is $200The next best thing to shopping her actual looks.
By Nicole Akhtarzad Eshaghpour
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9 Winter "Trends" for People With Classic StyleNo need to go crazy.
By Nicole Akhtarzad Eshaghpour
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I'm an Editor With Classic Style—These Are the Exact 6 Shoes I've Been Wearing LatelyThey're all I need.
By Nicole Akhtarzad Eshaghpour
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13 Sophisticated Yet Simple Staples That Make Up My Winter Capsule WardrobeFashion people love them.
By Nicole Akhtarzad Eshaghpour
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Trust Me—Buy These 26 ThingsHello, winter.
By Nicole Akhtarzad Eshaghpour
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Look Rich on a Budget With These Elite, Under-$100 Sale FindsDone and done.
By Nicole Akhtarzad Eshaghpour
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Fun Fact: The Absolute Best Designer Bags of the Season Are All From NordstromShop with ease, my friends.
By Nicole Akhtarzad Eshaghpour
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What to Buy From Nordstrom If Your Vibe Is "Rich" But Your Budget Is $100I got you.
By Nicole Akhtarzad Eshaghpour