Nicole Akhtarzad Eshaghpour
Since starting as a fashion intern in 2013, Nicole Akhtarzad Eshaghpour has held several roles at Who What Wear. She is currently editor at large, and in her present work for the site, she focuses on a mélange of shopping content, including her new-arrivals and Trust Me—Buy This columns as well as her weekly Trust Me—Buy This newsletter. Her interest in shopping spans everything from decoding the best luxury investments to discovering on-the-rise brands to trend forecasting, affordable fashion, and more. She holds a business administration degree from USC's Marshall School of Business and has been based in New York since 2017, when she moved from her hometown of Beverly Hills.
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Summer Weddings Are Coming: These 33 Dresses Are Almost Too Stunning to WearGo big or go home!
By Nicole Akhtarzad Eshaghpour
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I'm Calling It: These 9 Brands Will Be Everywhere This SummerThey're already dominating my feeds.
By Nicole Akhtarzad Eshaghpour
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I Live for Vacation Dressing—These Are the 52 Exact Items on My Summer 2025 Wish ListI went a little crazy.
By Nicole Akhtarzad Eshaghpour
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Trust Me—Buy These 22 ThingsHere we go again.
By Nicole Akhtarzad Eshaghpour
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My Full Summer Wish List Would Scare People, But the Under-$100 Section Is a TreatWho doesn't love a good steal?
By Nicole Akhtarzad Eshaghpour
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I'm Ditching My Classic Accessories for These Shockingly Cool and Fun New FindsI never thought I'd see the day.
By Nicole Akhtarzad Eshaghpour
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10 Classic Bags That Are Worth the InvestmentRead about why we love them.
By Nicole Akhtarzad Eshaghpour
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Crochet Is Very Much Back—Here Are the Only Pieces You Need to ConsiderYou're about to make your summer wardrobe so much cooler.
By Nicole Akhtarzad Eshaghpour
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Stay Cheap, Look Rich: 8 Spring Styling Tips You Need Right NowNo shopping necessary unless, of course, you want to.
By Nicole Akhtarzad Eshaghpour
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I'm a Pro Shopper—These Under-$1000 Finds Top My Net-a-Porter Wish List Right NowHello, dream wardrobe.
By Nicole Akhtarzad Eshaghpour
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What to Buy From Nordstrom If Your Vibe Is The Row But Your Budget Is $100Doesn't get better than that.
By Nicole Akhtarzad Eshaghpour
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THE WHO WHAT WEAR 100: EVERY SPRING 2025 ITEM TO SHOP THIS SEASONHandpicked with care.
By Nicole Akhtarzad Eshaghpour
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The 3 Celebrities Everybody Wants to Dress Like Right NowGab Waller told us so.
By Nicole Akhtarzad Eshaghpour
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49 Under $49: The Chicest Spring Finds, PeriodYou want to see these.
By Nicole Akhtarzad Eshaghpour
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This Hailey Bieber–Backed Handbag Trend Is Everything to Me Right NowI need it.
By Nicole Akhtarzad Eshaghpour