Maxine Eggenberger
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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7 Non-Basic Fashion Trends My Mum and I Will Both Be Wearing in 2024
Style doesn't have an age bracket.
By Maxine Eggenberger
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Honestly, These Boot Trends Feel a Little Dated—4 That Are So Much Fresher
According to our editors.
By Maxine Eggenberger
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The "Dated" Trouser Trend French Women Still Love to Wear
Consider us influenced.
By Maxine Eggenberger
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The Winter 2023/2024 Fashion Trends That Really Matter
They're ready to dominate.
By Maxine Eggenberger
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Out of Thousands of High-Street Jumpers, These Are the 24 Most Expensive-Looking
Chic and cost-effective.
By Maxine Eggenberger
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When French Women Wear Leggings, These Are the Outfit Formulas They Rely On
Five to consider.
By Maxine Eggenberger
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PSA: This Elegant £45 Sell-Out & Other Stories Knit Is Finally Back in Stock
The perfect jumper.
By Maxine Eggenberger
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7 Prada Bags That Will Never, Ever Go Out of Style
The proof is in the nylon.
By Maxine Eggenberger
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Trust Me—These 5 Ankle-Boot Trends Will Be Everywhere You Look in 2024
From platforms to spiky styles.
By Maxine Eggenberger
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9 Pieces Later, and You've Got the Perfect Cold-Weather Capsule Wardrobe
From a person who hates winter.
By Maxine Eggenberger
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6 Elegant Shoe Trends That Will Make Your Outfits Look So Expensive
Okay, now I want them all.
By Maxine Eggenberger
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10 Cold-Weather Outfits You'll Want to Copy Immediately
I know I do.
By Maxine Eggenberger
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All Our Editors Agree: This French Brand Creates the Most Beautiful Knitwear
Cosy season has arrived!
By Maxine Eggenberger
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I Looked Through Thousands of H&M Dresses to Find the 30 Best for 2024
You're so welcome.
By Maxine Eggenberger
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9 Rain-Proof Outfits We're All Going to Wear This Season
Take that, drizzle.
By Maxine Eggenberger
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Here's How French Women Are Styling Their Loafers Right Now
We're ready for 2024.
By Maxine Eggenberger
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8 Small Trends That Will Make Your 2024 Outfits Feel So Much Fresher
Low-key but high impact.
By Maxine Eggenberger
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My Mum Is 55 and I'm 34—We'd Both Wear These Party Dresses
So many fabulous options.
By Maxine Eggenberger
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Hear Me Out: This Classic Trend Is Going to Dominate the Next Six Months
It's back.
By Maxine Eggenberger
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The Stats Don't Lie—These 6 Designer Bags Are Always Worth the Investment
We've got the scoop.
By Maxine Eggenberger
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Black Boots Never Go Out of Style—24 Pairs You'll Want to Wear Forever
From ankle to knee-high.
By Maxine Eggenberger
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I'm Convinced This Iconic Bracelet Will Be Fashionable Forever
Jewellery doesn't come more cult than this.
By Maxine Eggenberger
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21 Winter-Ready Blazers That Are Warm Enough to Keep You Cosy
Not quite a coat.
By Maxine Eggenberger
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Here's How French Women Are Styling Their Loafers Right Now
2024, we're ready.
By Maxine Eggenberger
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The Classic Designer Belt Fashion People Simply Won't Take Off
A bona fide 2024 It buy.
By Maxine Eggenberger